# Trash Races 24 Hours of LeMons Race for Clunkers By Going Like Sixty | Published 2008-08-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/destroying-conventions-24-hours-of-lemons-race-for-clunkers References: [24HoursofLeMons](http://www.24HoursofLeMons.com/) Many Americans go out of their way to insult the French. At the same time, they are insanely jealous of the race the 24 Hours of LeMans. Here's a bunch of 'race' car drivers who have taken the insult to the track. The 24 Hours of LeMons! Each LeMons race is for cars that were purchased for and track prepped for $500 or less. Before the race, drivers must survive the Personal Injury Lawyer Anti Slalom, the Marxist Valet Parking Challenge and the Wide Open Throttle-palooza. Half way thru the race, the people's choice car gets a cash price, while the people curse car gets destroyed. What's not to like? ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 51% | Activity: 87% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Affordable Racing:** The trend of hosting races for cars that are purchased and track prepped for $500 or less presents disruptive innovation opportunities for the racing industry to engage a wider audience and make motorsports more accessible. - **Unconventional Racing Challenges:** The trend of incorporating unorthodox challenges like the Personal Injury Lawyer Anti Slalom, Marxist Valet Parking Challenge, and Wide Open Throttle-palooza in races opens up opportunities for event organizers and sponsors to create unique and engaging experiences that attract participants and spectators. - **Democratizing Car Awards:** The trend of awarding cash prizes to the people's choice car while destructing the people curse car during races presents disruptive innovation opportunities for the automotive industry to explore alternative methods of recognizing and rewarding vehicles based on public opinion. ### Who This Affects Most - **Racing:** The racing industry can capitalize on the trend of affordable racing by organizing events that cater to participants with lower-budget vehicles, thus expanding the racing community and creating a more inclusive environment for enthusiasts. - **Event Management:** The trend of incorporating unconventional challenges in races opens up opportunities for event management companies to design and execute unique racing events that attract participants and sponsors seeking non-traditional experiences. - **Automotive:** The automotive industry can explore the trend of democratizing car awards to develop innovative recognition systems that consider public opinion, leading to increased engagement and interaction between car manufacturers, buyers, and enthusiasts. ## Related on Trend Hunter - [Hydrogen-Electric Racecars](https://www.trendhunter.com/trends/missionh24.md) - [Life-Sized Block Puzzled Cars](https://www.trendhunter.com/trends/lego-f1-car.md) - [Ultra-Sleek Electric Race Cars](https://www.trendhunter.com/trends/monaco-race-car.md) - [Racing-Inspired Board Games](https://www.trendhunter.com/trends/lacorsa-grand-prix-game.md) - [Hypercar-Inspired LEGO Sets](https://www.trendhunter.com/trends/hypercarinspired-lego-set.md) - [Collaborative Racing Headwear Ranges](https://www.trendhunter.com/trends/new-era-and-24-hours-of-le-mans.md) - [Endurance Race-Inspired Cars](https://www.trendhunter.com/trends/the-coyote-utopia.md) - [Racing Championship Vehicle Models](https://www.trendhunter.com/trends/peugeot-9x8.md) - [Unique Auto-Racing Campaigns](https://www.trendhunter.com/trends/liquid-death-and-nascar.md)