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# Social Exclusion Enterprises
The United Kingdom's 'Destiny Support' Seeks Out Engagement

By Tiana Reid | Published 2012-01-12 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/destiny-support
References: [facebook](https://www.facebook.com/pages/Destiny-Support-CIC/214579208564284) & [destinysupport.org](http://www.destinysupport.org)

Destiny Support is a community interest company with the Social Enterprise Mark that aims to provide [support and training to at-risk youth](https://www.trendhunter.com/trends/pursue-the-dream). The project is unique in that it incorporates intergenerational initiatives in order to create profits that benefit the community at-large. In September 2011, the team was proud to be the first organization to receive a Social Enterprise Mark in Slough.

“We work to reduce social exclusion among the hard-to-reach and under-represented groups who live in the Slough and district community," [said Sue Njuguna, Head of Operations](http://www.socialenterprisemark.org.uk/blog/2011/09/destiny-support-first-to-hit-the-mark-in-slough/). "We help them to regain their independence, advise on accommodation, and help promote independent living.”

The end goal is to tackle social exclusion by targeting those in the local community who may not have had the necessary support available to them.

**Contact Information**
Destiny Support [website](http://www.destinysupport.org)
Destiny Support on [Facebook](https://www.facebook.com/pages/Destiny-Support-CIC/214579208564284)

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 32% | Activity: 5% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Why This Trend Is Growing

- **Intergenerational Initiatives:** Opportunity for creating profits that benefits the community by incorporating intergenerational initiatives.
- **Social Enterprise Mark:** Opportunities for organizations to distinguish themselves with a Social Enterprise Mark while supporting at-risk youth.
- **Reducing Social Exclusion:** Opportunity for organizations to work towards reducing social exclusion among hard-to-reach and under-represented groups in local communities.

### Industries Being Reshaped

- **Education and Training:** Destiny Support highlights an opportunity for education and training industries to provide support and training to at-risk youth in local communities.
- **Non-profit and Social Enterprise:** Destiny Support is a community interest company with a Social Enterprise Mark, showing the potential for non-profit and social enterprise industries to support at-risk youth while benefiting the community at-large.
- **Community Development:** Opportunities for community development industries to work towards reducing social exclusion among hard-to-reach and under-represented groups in local communities.

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