# Baggage Tag Branding Destination Shampoo Packaging is a Fitting Case for Travel-Sized Toiletries By Amelia Roblin | Published 2012-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/destination-shampoo-packaging References: [lovelypackage](http://lovelypackage.com/student-work-lina-sponberg-linn-andersson/) & [cargocollective](http://cargocollective.com/linasponberg/Destination) In a wonderfully obvious way, Destination shampoo packaging appeals to the consumer based on their specific need for a specialized type of product. The buyer already knows that the purposes of conditioner and shampoo are to moisturize and wash your hair, but what these little cartons communicate is that they're ideal for [taking while traveling](https://www.trendhunter.com/trends/travel-toiletry-bag1). Lina Sponberg and Linn Andersson collaborated on [Stora Enso's](https://www.trendhunter.com/trends/stora-skuggan) competition to "recreate" the package for a cosmetic product. They chose to merchandize tiny cleanser cubes that are small enough to be packed in suitcases in trip-appropriate portions. Folded white card protects these soaps and its their themed labels that make them unique. Destination shampoo packaging is marked with fill-in-the-blanks [luggage tags](https://www.trendhunter.com/trends/airs-luggage) that subtly detail the product inside. Photo Credits: [Linn Andersson](http://cargocollective.com/linnandersson/Untitled-project) ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 67% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Destination Shampoo Packaging:** The trend of destination shampoo packaging offers an innovative way to appeal to consumers based on their specific need for travel-sized toiletries. ### Who This Affects Most - **Cosmetics Packaging:** The cosmetics packaging industry can leverage the opportunity of destination shampoo packaging to create specialized and convenient travel-sized products. ## Related on Trend Hunter - [Destination-Inspired Shampoos](https://www.trendhunter.com/trends/shampoohotel.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Luggage Personalization Stickers](https://www.trendhunter.com/trends/cityinspired-destination-stickers.md) - [Travel-Friendly Sensorial Sets](https://www.trendhunter.com/trends/kai-travel-set.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Beauty Bar Travel Cases](https://www.trendhunter.com/trends/beauty-bar-travel-case.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Photography Brand Suitcases](https://www.trendhunter.com/trends/kodak-luggage.md)