# Plant-Based Dessert Events Dessert'd by Ben & Jerry's Shares Plant-Powered Bites & Frozen Desserts By Laura McQuarrie | Published 2019-08-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dessertd References: [prnewswire](https://www.prnewswire.com/news-releases/ben--jerrys-presents-dessertd-a-non-expected-culinary-experience-300902007.html) & [benjerry](http://benjerry.com/flavors/dessertd) This summer, foodies in Burlington, Atlanta, Denver and San Diego are being treated to a "non-expected culinary experience" from Ben & Jerry's by the name of Dessert'd. With this series of events, the beloved dessert brand is shining a spotlight on plant-based dining by serving [plant-based small bites](https://www.trendhunter.com/trends/over-the-moo1) and an [all-you-can-eat spread](https://www.trendhunter.com/trends/ben-jerrys-sundaes2) of Ben & Jerry's ten [non-dairy flavors](https://www.trendhunter.com/trends/free-your-mind). The experience unfolds in a comfortable atmosphere that's capped off with local, live entertainment. On each of the tour stops, Ben & Jerry's is collaborating with award-winning chefs from each city to showcase an exclusive dessert. Tickets for Dessert'd start at $15 and proceeds will go towards the chef's non-profit of choice. Additionally, Ben & Jerry's may even add the most popular chef-created treats to its national Scoop Shop menu. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Dining:** Disruptive innovation opportunity: Creating more plant-based dining experiences to cater to the growing demand for healthy and sustainable options. - **Collaborative Culinary Events:** Disruptive innovation opportunity: Hosting collaborative events with local chefs to showcase unique and exclusive culinary creations. - **Non-dairy Desserts:** Disruptive innovation opportunity: Expanding the range of non-dairy dessert options to cater to the increasing number of consumers embracing plant-based diets. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Developing innovative plant-based food and beverage products to meet the demand for healthier and sustainable alternatives. - **Hospitality and Events:** Disruptive innovation opportunity: Creating unique and immersive dining experiences that combine food, entertainment, and collaboration. - **Non-profit and Philanthropy:** Disruptive innovation opportunity: Partnering with food brands to raise funds for non-profit organizations through culinary events and promotions. ## Related on Trend Hunter - [Chocolate-Packed Dairy-Free Frozen Desserts](https://www.trendhunter.com/trends/ben-jerrys-chocolate-caramel-brownie-nondairy.md) - [Free-From NYC Frozen Desserts](https://www.trendhunter.com/trends/urban-dessert-lab.md) - [Mini Plant-Powered Desserts](https://www.trendhunter.com/trends/plant-powered-dessert.md) - [Multisensory Dairy-Free Pop-Ups](https://www.trendhunter.com/trends/the-pint-of-no-return.md) - [Crowd-Pleasing Non-Dairy Desserts](https://www.trendhunter.com/trends/strawberry-cheezecake.md) - [Plant-Based Oatmeal Frozen Treats](https://www.trendhunter.com/trends/oatmeal-dream-pie.md) - [Decadent Vegan Frozen Treats](https://www.trendhunter.com/trends/dairyfree-decadence-series.md) - [Vegan-Friendly Frozen Desserts](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series.md) - [Plant-Based Dessert Hybrids](https://www.trendhunter.com/trends/plant-de-creme.md)