# Dessert-Flavored Tofu These Dessert Tofu Products Boast Interesting Sweet Flavors By Laura McQuarrie | Published 2017-02-11 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/dessert-tofu References: [specialtyfood](https://www.specialtyfood.com/news/article/inventor-explores-sweet-tofu/) & [usatoday](http://www.usatoday.com/story/money/nation-now/2017/02/06/bacon-berries-des-moines-inventor-tastes-future-tofu/97566988/) Those who are familiar with tofu know that the firm variety is best used in cooking savory meals, while the soft type is best reserved for smoothies or [dessert tofu dishes](https://www.trendhunter.com/trends/clearspring-silken-tofu). But Bob Rees is an inventor who hopes that consumers will come to know tofu in an entirely different way as a sweet item. Rees combined Jell-O, pudding mixes and store-bought soy milk to create prototypes for flavored dessert tofu that taste like strawberry, banana cream, orange and even pistachio. Just as there are many [flavored pudding and yogurt products](https://www.trendhunter.com/trends/frozen-puddings) on the shelves of stores, these [pre-flavored tofu](https://www.trendhunter.com/trends/tofu-slices) products have the potential to introduce a new way to enjoy the Asian dessert. One of the biggest challenges Rees acknowledges in bringing this product to market is that soy is widely regarded as a meat substitute rather than a dessert. Currently, he is seeking investors for his line of flavored tofu, which is set to be named 'Legends Soy and Tofu.' ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 11% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Dessert Tofu:** The rise of dessert tofu as a unique alternative to traditional sweet treats is creating opportunities for plant-based food and beverage companies to innovate with new flavors and textures. - **Flavored Tofu Products:** The emergence of pre-flavored tofu products, similar to flavored pudding and yogurt, offers an opportunity for food manufacturers to attract new consumers with unique and unconventional taste experiences. - **Alternative Sweeteners:** As dessert tofu gains popularity, there is potential for a shift towards alternative sweeteners, such as stevia and monk fruit, which are often used in plant-based products to provide low-calorie options for health-conscious consumers. ### Where This Applies - **Plant-based Foods:** The growing demand for plant-based foods presents a major opportunity for producers of flavored and dessert tofu products to capture a larger share of the market and appeal to a wider audience. - **Dairy Alternatives:** As consumers become increasingly health-conscious and environmentally aware, there is an opportunity for dairy alternative companies to expand into new markets by offering innovative tofu products with unique flavors and textures. - **Packaged Desserts:** The emergence of dessert tofu as a convenient and healthy snack option could disrupt the packaged dessert industry, creating opportunities for companies to develop alternative products that cater to changing consumer preferences and dietary needs. ## Related on Trend Hunter - [Flavored Recipe-Ready Tofus](https://www.trendhunter.com/trends/prepared-tofu.md) - [Crispy International Cuisine Tofus](https://www.trendhunter.com/trends/lightly-fried-tofu.md) - [Recipe-Ready Frozen Tofu Products](https://www.trendhunter.com/trends/the-tofoo-co.md) - [Japanese-Inspired Ice Creams](https://www.trendhunter.com/trends/japanese-inspired-ice-cream.md) - [Sesame Tofu Frappuccinos](https://www.trendhunter.com/trends/starbucks-blended-beverage.md) - [Flavor-Packed Tofu Meal Kits](https://www.trendhunter.com/trends/saucy-tofu-meal-kits.md) - [Flavor-Packed Tofu Products](https://www.trendhunter.com/trends/tofoo-co-marinated.md) - [Regionally Flavored Meatless Foods](https://www.trendhunter.com/trends/the-tofoo-co-2.md) - [Newbie Plant-Based Food Products](https://www.trendhunter.com/trends/the-tofoo-co-products.md)