# Limited-Edition Dessert Taco Shells Old El Paso Debuted Special Packs with J.J. Watt & Jason Kelce By Laura McQuarrie | Published 2025-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dessert-taco-shell References: [businesswire](https://www.businesswire.com/news/home/20250204758891/en)  The weekend of the Big Game is not just for the sports fans but also the foodies, and since millions will be looking to serve up unique eats, [Old El Paso](https://www.trendhunter.com/trends/old-el-paso-1) launched Caramel Dessert Taco [Shells](https://www.trendhunter.com/trends/ortega-cheezit-taco-shells). The all-new Old El Paso Caramel Dessert Taco Shells follow are arriving a year after the first-ever Dessert Taco Shells made with a Cinnamon Toast Crunch coating. Now, fans have a chance to snap up a limited-edition collector's version of the Caramel Dessert Taco Shells box featuring J.J. Watt and Jason Kelce. This sweet twist on a beloved savory format shares a decadent flavor with the satisfying crunch of a hard taco shell. Thanks to Old El Paso’s Stand ‘n Stuff flat bottom shells, these dessert tacos are easy to [load with ice cream](https://www.trendhunter.com/trends/birthday-cake-oreo-cookie-ice-cream-taco) and all the toppings. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 42% | Activity: 62% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Dessert-inspired Savory Foods:** Blurring the lines between savory and sweet opens up new flavor profiles and consumer experiences. - **Limited-edition Food Collaborations:** Collaborations with celebrities create exclusive products that drive demand through scarcity and uniqueness. - **Collector's Edition Packaging:** Packaging that appeals to collectors adds value and encourages purchases beyond the primary consumption intent. ### Industries Being Reshaped - **Food & Beverage:** Fusion foods that combine unexpected elements challenge traditional culinary boundaries. - **Marketing & Advertising:** Celebrity endorsements and limited-time offers heighten brand exposure and create buzz. - **Consumer Packaged Goods:** Innovation in product packaging can transform a simple item into a coveted collectible. ## Related on Trend Hunter - [Cinnamon-Dusted Taco Shells](https://www.trendhunter.com/trends/old-el-paso-1.md) - [Cookie-Based Taco Kits](https://www.trendhunter.com/trends/cookie-tacos.md) - [Twisted Tex-Mex Snacks](https://www.trendhunter.com/trends/fiesta-twists.md) - [Artisanal Ice Cream Tacos](https://www.trendhunter.com/trends/salt-straw-x-taco-bell.md) - [Collaboration Filled Pastry Bites](https://www.trendhunter.com/trends/dulce-de-leche-cinnabon-delights.md) - [Taco-Inspired QSR Frozen Treats](https://www.trendhunter.com/trends/taco-bell-klondike-choco-taco.md) - [Collaboration Cracker Taco Shells](https://www.trendhunter.com/trends/ortega-cheezit-taco-shells.md) - [Ice Cream-Filled Tacos](https://www.trendhunter.com/trends/sweet-sin-taco.md) - [Iced Dessert Tacos](https://www.trendhunter.com/trends/waffle-ice-cream-taco.md)