# DIY Milkshake Cups Takara Tomy A.R.T.S.' 'Squeeze and Shaken' Makes Custom Dessert Shakes By Laura McQuarrie | Published 2017-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dessert-shake References: [en.rocketnews24](http://en.rocketnews24.com/2017/03/03/create-your-very-own-dessert-drink-with-this-new-squeeze-and-shaken-cooking-toy/) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000038.000009185.html) [Takara](https://www.trendhunter.com/trends/japanese-anime-collectibles) Tomy A.R.T.S. recently introduced the 'Squeeze and Shaken' for making [DIY dessert shakes](https://www.trendhunter.com/trends/choco-choco-chip-oat-shake) at home with just two ingredients—no blender necessary. As its name suggests, the product takes the form of a soft, squeezable cup, to which consumers may add a cup of a [frozen store-bought ice cream dessert](https://www.trendhunter.com/trends/ninja-1). After the dessert has been crushed in the cup, it can be returned to the freezer for a few hours. Following this, milk can be added to the Squeeze and Shaken. At this stage, the bottom of the cup can be popped out to form a cone for even mixing. Once the two ingredients have been combined, a cap can be placed on the top of the container and the kit's included straw can be inserted for instant drinking of one's DIY shake. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 60% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **DIY Dessert Shakes:** Opportunity for customizable dessert shake products that can be made easily at home without the need for a blender. - **Squeezable Cups:** Potential for innovative squeezable cups designed for crushing and mixing ingredients for desserts and beverages. - **Instant DIY Shakes:** Market potential for convenient kits that allow consumers to quickly make and enjoy their homemade shakes with minimal effort. ### Where This Applies - **Kitchen Tools and Gadgets:** Innovative kitchen tools and gadgets that simplify the process of making homemade desserts and drinks. - **Frozen Desserts:** Opportunity for frozen dessert companies to develop customized products that can be easily mixed and consumed at home. - **Beverage Packaging:** Potential for packaging companies to create specialized containers and lids that allow for easy mixing and drinking of DIY shakes. ## Related on Trend Hunter - [Textural Chocolate Fruit Cups](https://www.trendhunter.com/trends/molten-chocolate-cups.md) - [Instant Vending Machine Milkshakes](https://www.trendhunter.com/trends/shmoo-milkshake.md) - [Pint-Sized Ice Cream Mixes](https://www.trendhunter.com/trends/true-scoops-ice-cream-mixes.md) - [At-Home Soft-Serve Makers](https://www.trendhunter.com/trends/gourmia-softsnap.md) - [At-Home Slushie Makers](https://www.trendhunter.com/trends/ninja-slushi.md) - [Dessert-Making Yo-Yo Toys](https://www.trendhunter.com/trends/ice-da-yoyo.md) - [Dessert-Like Bottled Milkshakes](https://www.trendhunter.com/trends/shaken-udder-milkshakes.md) - [Portable Ice Cream Makers](https://www.trendhunter.com/trends/cocinare-krush.md) - [Portable Frozen Treat Makers](https://www.trendhunter.com/trends/frozen-treat1.md)