# Dessert Popcorn Snacks Jolly Time's Newest Creations Taste Like Cookies, Waffles and Caramels By Laura McQuarrie | Published 2017-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dessert-popcorn-snack References: [google](https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&ved=0ahUKEwjtkNPc5YXSAhVG4WMKHa-VA_QQFggpMAI&url=http://www.foodbusinessnews.net/articles/news_home/New-Product-Launches/2017/01/Slideshow_New_products_at_Wint.aspx?ID={1BBCAE17-7B0F-4F95-8873-C99DCF89F6E9}&usg=AFQjCNFkKQgWJjRctGQh8Igti00CQKyWcA&sig2=H2aul8KH5LezYO5_b8nUMA) & [jollytime](http://www.jollytime.com/popcorn-products) For its newest release, Jolly Time joined forces with premium snack brand [Cosmos Creations](https://www.trendhunter.com/trends/cosmos-peanut-butter-pup-cups) to create a fun and flavorful range of dessert popcorn snacks. Unveiled at this year's Winter Fancy Food Show, the popcorn snack collection from Jolly Time features decadent flavors like [Confetti Cake](https://www.trendhunter.com/trends/just-loves-confetti-traybake), [Belgian Waffle](https://www.trendhunter.com/trends/game-day-crepes), Snickerdoodle and Sea Salted Caramel, which will appeal to consumers who crave new food products with interesting flavor profiles. While many consumers are interested in better-for-you snacking, in the eyes of many people, the lightness of popcorn makes it seem permissible as a sweet snack. At the same time, it provides the perfect place for flavor experimentation, as popcorn provides the perfect base for both sweet and savory additions. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 17% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Dessert Popcorn Snacks:** An emerging trend in the snacking industry that offers interesting flavor profiles for consumers. - **Premium Snack Partnerships:** Collaborations among snack brands to create unique and decadent flavors for consumers - **Better-for-you Snacking:** The rising trend towards healthier snacking options that don't compromise on taste. ### Sectors Adopting This - **Snack Industry:** An opportunity for snack companies to tap into emerging dessert popcorn snacks trend and innovate with unique flavors - **Food Brand Partnerships:** A disruptive innovation opportunity for food brands to collaborate with premium snack brands to create unique and indulgent snacks. - **Health and Wellness Industry:** An emerging market for better-for-you snacking options that cater to health-conscious consumers. ## Related on Trend Hunter - [Festive Candied Popcorn Treats](https://www.trendhunter.com/trends/cookie-pop-and-candy-pop.md) - [Festive Popcorn Flavors](https://www.trendhunter.com/trends/holiday-popcorn.md) - [Festive Cake-Flavored Popcorns](https://www.trendhunter.com/trends/smartfood-chocolate-cake-pop-popcorn.md) - [Cake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/birthday-cake-flavored-popcorn.md) - [Bakery-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/joe-sephs-popcorn-flavors.md) - [Snack Cake Popcorn Snacks](https://www.trendhunter.com/trends/hostess-popcorn-snack.md) - [Jellybean-Infused Popcorn Snacks](https://www.trendhunter.com/trends/jelly-beans-popcorn-kit.md) - [Chocolatey Donut Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-chocolate-glazed-donut.md) - [Nostalgic Ready-to-Eat Popcorn Snacks](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn.md)