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# S'Mores Dessert Pancakes
The J.S. Pancake Cafe is Serving Decadent 'S’more Pancakes'

By Laura McQuarrie | Published 2017-02-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dessert-pancake
References: [japantimes.co.jp](http://www.japantimes.co.jp/life/2017/02/17/food/black-smore-pancake-sum-many-parts/#.WLWhefkrLRZ) & [blog.baycrews.co.jp](http://blog.baycrews.co.jp/js-pancake/?p=10551)

Throughout the entire month of February, the [J.S. Pancake Cafe](https://www.trendhunter.com/trends/back-to-the-future-menu) chain in Tokyo, Japan has been serving up decadent dessert pancakes that put a sophisticated twist on S'mores.

The S’more Pancake is made with an outer layer of two ultra-thick, cake-like pancakes that feature a toasted marshmallow top and an indulgent filling of whipped cream, chocolate and raspberry sauce for the [Black S'mores](https://www.trendhunter.com/trends/black-thunder) Pancake or white chocolate and cream cheese for the [White S](https://www.trendhunter.com/trends/red-white-berry-pancake-slam)'mores Pancake version.

To encourage as many people as possible to try these dessert pancakes, the J.S. Pancake Cafe also set up in-store promotions like Black Wednesday and White Friday, which offered the desserts of the corresponding color at half price through to the last day of the month.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 56% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Decadent Dessert Pancakes:** Opportunity for cafes and restaurants to create unique and indulgent pancake variations to attract customers.
- **Sophisticated S'mores:** Potential for confectionery companies to develop premium s'mores-inspired desserts that cater to a more mature and upscale audience.
- **Color-themed Promotions:** Opportunity for businesses to leverage color-themed promotions to attract customers and increase sales.

### Industries Being Reshaped

- **Cafes and Restaurants:** Cafes and restaurants can introduce innovative dessert pancake offerings to enhance their menu and attract new customers.
- **Confectionery:** Confectionery companies can create upscale s'mores-inspired desserts with premium ingredients to tap into the growing demand for indulgent treats.
- **Marketing and Advertising:** Marketing and advertising agencies can work with businesses to design and implement creative color-themed promotions to drive customer engagement and increase sales.

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