# Whimsical Dessert Packaging Designs Hans & Gretel's Playful Packaging Draws from Fairy Tales By Laura McQuarrie | Published 2019-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dessert-packaging-design References: [packagingoftheworld](https://www.packagingoftheworld.com/2019/03/hans-gretel.html) & [facebook](http://www.facebook.com/hansandgretelofficial/) The packaging for candy is often as bright and eye-catching as its contents but these dessert packaging designs from Hans & Gretel sets itself apart with elements that draw from fairy tales, stories and myths. With a combination of patterns, bold colors and a "more is more" approach, the packaging designs for the candy, ice cream and coffee products help to transport customers to a fantastical imaginary world. Hans & Gretel created dessert cups that are decorated with long, striped streamer-like attachments and ice cream holders that include practical drip guards that fan out in all directions with a burst of colors and shapes. Even the brand's coffee cups integrate colorful candy details and the playful spirit carried throughout the entire series of designs. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fantastical Dessert Packaging:** There is an opportunity for companies to create dessert packaging that transports customers to a fantastical imaginary world by integrating patterns, bold colors, and a 'more is more' approach. - **Fairy Tale-inspired Packaging Design:** Packaging designs inspired by fairy tales, stories, and myths have the potential to set companies apart from their competitors and capture customers' attention. - **Playful Packaging Designs:** A playful approach to packaging design creates an opportunity to connect with customers on an emotional level and stand out in a crowded market. ### Sectors Adopting This - **Confectionery:** Confectionery companies can leverage whimsical packaging designs to enhance the customer experience and differentiate their brand. - **Frozen Desserts:** Frozen dessert companies can integrate practical and colorful details into their packaging to capture the attention of customers and increase brand recognition. - **Coffee:** Coffee companies can draw inspiration from candy and dessert packaging designs to create unique and playful cup designs for their products. ## Related on Trend Hunter - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Fair Food-Inspired Chocolate Ranges](https://www.trendhunter.com/trends/fair-foods.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Streamlined Seasonal Cafe Branding](https://www.trendhunter.com/trends/tim-hortons-seasonal-packaging.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Consumer-Focused Packaging Strategies](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies.md) - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md)