# Permissible Mousse Desserts The Gü Dessert Mousses are Formulated for Mature Consumers By Michael Hemsworth | Published 2017-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dessert-mousse References: [foodbev](http://www.foodbev.com/news/gu-aims-to-redefine-the-dessert-category-with-new-mousse-range/) Desserts for some adult consumers are associated with being somewhat [indulgent](https://www.trendhunter.com/trends/ambrosia-deluxe) and unhealthy, so the Gü dessert mousses are a new line from the brand that aims to offer a permissible treat to enjoy. The Gü mousse flavors includes Mango with a Punchy Mango & Passionfruit Coulis, Strawberry with a Fresh & Tangy Strawberry Compote and Chocolate & Toffee with a Silky Chocolate Creme. Each one is positioned to be inherently tasty in composition yet capable of being enjoyed without the [associated guilt](https://www.trendhunter.com/trends/mller-light) that many other desserts bring with them. As more consumers look for ways to enjoy their favorite foods without the feeling of guilt, we'll likely see more products like the Gü dessert mousses being brought to the market. The Gü mousses will stay launching in supermarkets in the UK starting in mid-July. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Indulgent-yet-healthy Desserts:** The trend of indulgent-yet-healthy desserts presents an opportunity for brands to create guilt-free treats like the Gü dessert mousses. - **Desire for Permissible Indulgences:** As consumers seek permissible indulgences, there is a potential for brands in various industries to offer guilt-free alternatives like Gü dessert mousses. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can tap into the demand for guilt-free desserts by developing products similar to the Gü mousse line. - **Health and Wellness:** The health and wellness industry can explore the creation of permissible treats like Gü dessert mousses as a way to cater to health-conscious consumers. - **Supermarkets:** Supermarkets have an opportunity to offer more guilt-free dessert options like the Gü mousse line to meet the growing consumer demand for indulgent-yet-healthy choices. ## Related on Trend Hunter - [Classic Dessert-Inspired Cake Pots](https://www.trendhunter.com/trends/g-dessert.md) - [Cocktail-Inspired Desserts](https://www.trendhunter.com/trends/layered-desserts.md) - [Retro-Inspired Dessert Pots](https://www.trendhunter.com/trends/g-desserts-nostalgia.md) - [Indulgent Frozen Sundae Ranges](https://www.trendhunter.com/trends/g-frozen.md) - [Indulgent Seasonal Dessert Pots](https://www.trendhunter.com/trends/g-desserts.md) - [Bubbly Chocolate Citrus Desserts](https://www.trendhunter.com/trends/aero-orange-chocolate-mousse.md) - [Easily Enjoyed Pudding Products](https://www.trendhunter.com/trends/premier-foods-products.md) - [Ready-to-Eat Ganache Desserts](https://www.trendhunter.com/trends/pots-co-ganache-pots.md) - [Nutty Salted Single-Serve Desserts](https://www.trendhunter.com/trends/salted-pistachio-cheesecake.md)