# Chocolate Dessert Kits Chef'd is Producing Dessert Meal Kits with The Hershey Company By Laura McQuarrie | Published 2017-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dessert-kit References: [businesswire](http://www.businesswire.com/news/home/20160906005949/en) & [chefd](https://www.chefd.com/) Alongside the wide assortment of [meal kit products](https://www.trendhunter.com/trends/home-chef-offers) that Chef'd offers to consumers online, it is now partnering with [The Hershey Company](https://www.trendhunter.com/trends/candy-shop-cocoa) on pre-made dessert kits. These Dessert Meal Kits introduce branded desserts to a growing meal kit market, making it easy for consumers to effortlessly assemble recipes shared online through Hershey's Kitchens. Some of the recipes that may be prepared include [S'mores Cookies](https://www.trendhunter.com/trends/campfire-smores-collection) and Red Velvet Cream Cheese Squares. These kits offer pre-portioned ingredients that help to cut down on food waste and help consumers reduce the costs of purchasing large ingredient lists for making just a single recipe. Unlike other meal kits, these Dessert Meal Kits may be ordered by consumers without having to sign up for a membership or a monthly subscription plan. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 83% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Branded Dessert Meal Kits:** The introduction of branded dessert meal kits offers new opportunities for companies to tap into the growing meal kit market. - **Pre-portioned Ingredients:** The use of pre-portioned ingredients in dessert meal kits presents a disruptive innovation opportunity to reduce food waste and minimize ingredient costs for consumers. - **No Membership Required:** The ability for consumers to order dessert meal kits without having to commit to a membership or monthly subscription plan opens up a wider consumer base and eliminates potential barriers to purchase. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore the potential of branded dessert meal kits to expand their product offerings and tap into the meal kit market. - **E-commerce:** The e-commerce industry can leverage the convenience of pre-made dessert meal kits to attract consumers looking for easy-to-assemble dessert options. - **Sustainability:** The sustainability industry can collaborate with dessert meal kit providers to promote the use of pre-portioned ingredients and reduce food waste in households. ## Related on Trend Hunter - [Branded All-in-One S'mores Kits](https://www.trendhunter.com/trends/hersheys-smores-variety-kit.md) - [Branded Chocolate Donuts](https://www.trendhunter.com/trends/krispy-kreme-chocomania-collection.md) - [Branded Chocolate Summertime Treats](https://www.trendhunter.com/trends/nothing-bundt-cakes-smores-with-hershey.md) - [Convenient Meal Kits](https://www.trendhunter.com/trends/momofuku-and-milkbar.md) - [Collaborative Candy-Flavored Drink Mixes](https://www.trendhunter.com/trends/candy-shop-cocoa.md) - [Elevated Campfire Treat Kits](https://www.trendhunter.com/trends/hilliards-chocolates.md) - [Cookie Dough Baking Kits](https://www.trendhunter.com/trends/cookie-dough-baking-kit.md) - [Chocolate Bar Brand Doughnuts](https://www.trendhunter.com/trends/chocomania-collection.md) - [Valentine’s-Themed Cookie Kits](https://www.trendhunter.com/trends/chocolate-sandwich-cookie-kit.md)