# Branded Olympic Dessert Bars McDonald's is Set to Open a Dessert Kiosk in the Rio Olympic Village By Katherine Pendrill | Published 2016-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dessert-kiosk References: [chicagotribune](http://www.chicagotribune.com/business/ct-mcdonalds-rio-olympics-0313-biz-20160311-story.html) & [thestreet](https://www.thestreet.com/story/13492889/1/mcdonald-s-will-serve-egg-mcmuffins-all-day-at-the-rio-olympics.html) With the summer Olympics just around the corner, [McDonald's](https://www.trendhunter.com/trends/three-dessert-items) has announced that it will be opening up a new restaurant complete with a custom dessert kiosk in the international zone of the Olympic Village. The new restaurant will continue the brand's ongoing Olympic campaign, which already includes commercials and a series of new menu items. The new McDoanld's restaurant will be located inside the Olympic Village in Barra Olympic Park and it will serve the chain's standard global menu, along with All Day Breakfast. There will also be several Brazilian specialties on the menu such as pao de queijo, which is a baked cheese roll often enjoyed during breakfast or as a snack. The restaurant will even feature a dessert kiosk that will serve the [McFlurry](https://www.trendhunter.com/trends/mcdonalds-japan-mcflurry) along with other popular McDonald's treats. Although there are a number of McDonald's already located in the area where the Olympics will be held, the new restaurant will help the chain increase its visibility during the games by serving the athletes directly. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 47% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Olympics-themed Desserts:** Opportunity to create customized dessert menus for large events and gatherings such as the Olympics. - **Branded Restaurants:** Opportunity for companies to create branded restaurants within high-traffic areas to increase visibility and promote products. - **Regional Menu Offerings:** Opportunity to expand menu offerings by featuring local and regional specialties to cater to specific demographics or events. ### Sectors Adopting This - **Food and Beverage:** Opportunity to create customized food menus to cater to large events and gatherings such as the Olympics. - **Hospitality:** Opportunity for hotels and resorts to create branded restaurants within their establishments to increase visibility and offer specialty menus. - **Sports and Entertainment:** Opportunity for event organizers to work with food and beverage vendors to create customized menus to cater to the specific demographic and theme of the event. ## Related on Trend Hunter - [Celebratory QSR Dessert Offerings](https://www.trendhunter.com/trends/three-dessert-items.md) - [Regional Asian Dessert Ranges](https://www.trendhunter.com/trends/asian-sweets-desserts.md) - [Regional Ice Cream Desserts](https://www.trendhunter.com/trends/mcdonalds-japan-mcflurry.md) - [QSR Mango Desserts](https://www.trendhunter.com/trends/mcdonalds-india.md) - [Olympic-Inspired Dining Experiences](https://www.trendhunter.com/trends/olympic-ring-menu.md) - [Olympic-Themed French Fry Pop-Ups](https://www.trendhunter.com/trends/team-canada-popup.md) - [Frozen Campfire Confection Treats](https://www.trendhunter.com/trends/hersheys-smores-mcflurry.md) - [Truffle-Infused Frozen Desserts](https://www.trendhunter.com/trends/kopenhagen-cats-tongue-duo-mcflurry.md) - [French Fry-Shaped Pop-Ups](https://www.trendhunter.com/trends/fry-thru.md)