# Dessert Inspired Protein Wafers Bendu Adds Doce de Leite to Its Crispy Wafer Range in Brazil By Adam Harrie | Written with AI assistance | Published 2026-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dessert-inspired-protein-wafers References: [stack3d](https://www.stack3d.com/2026/11/bendu-doce-de-leite-crispy-wafer)  Bendu is expanding its ‘Crispy Wafer’ range in Brazil with a ‘Doce de Leite’ edition that gives protein snack buyers a dessert-style filling within the brand’s crisp bar format. The bar layers creamy milk caramel between its wafers, bringing one of Brazil’s best-known sweets into a portable protein snack. Cookie pieces in the coating add extra crunch for a [more textured bite](https://www.trendhunter.com/trends/double-layer-crispy-protein-bar), and each bar delivers 10 grams of protein with 187 calories. Bendu sells boxes of 12 directly in Brazil for R$166.90. Direct-to-consumer availability in Brazil turns the flavor into an easy pantry refill for buyers who already rotate protein bars into daily snacking. ‘Doce de Leite’ also widens the [protein wafer](https://www.trendhunter.com/trends/wafer-protein) pitch toward familiar [dessert flavors](https://www.trendhunter.com/trends/raw-protein-bars), giving Bendu room to compete on taste while maintaining the bar’s functional 10-gram protein content. Image Credit: Stack3d ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 17% | Activity: 100% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Dessert-flavored Protein Snacks:** Familiar sweets like doce de leite are creating room for functional snacks that satisfy indulgence while retaining protein-forward positioning. - **Textured Functional Bars:** Layered wafers, cookie pieces, and creamy fillings highlight how multisensory formats can differentiate better-for-you snacks in crowded protein categories. - **Localized Fitness Indulgence:** Regional dessert profiles are becoming a pathway for nutrition brands to build cultural relevance without abandoning calorie and protein benchmarks. ### Where This Applies - **Functional Foods:** Protein-enriched snack formats are expanding beyond utility into flavor-led products that blur the line between wellness and confectionery. - **Confectionery:** Classic dessert and caramel profiles are gaining new relevance as confectionery cues migrate into higher-protein, portion-controlled formats. - **Direct-to-consumer Retail:** Online pantry-refill models support niche flavor launches by connecting recurring snack buyers directly with brand-controlled product assortments. ## Related on Trend Hunter - [Layered Protein Wafers](https://www.trendhunter.com/trends/layered-protein-wafers.md) - [Treat-Like Protein Bars](https://www.trendhunter.com/trends/weena.md) - [Dessert-Style Protein Bars](https://www.trendhunter.com/trends/dessert-style-protein-bars.md) - [Brazilian Candy Protein Bars](https://www.trendhunter.com/trends/brazilian-candy-protein-bars.md) - [Greek Protein Wafers](https://www.trendhunter.com/trends/greek-protein-wafers.md) - [Lower-Sugar Chocolate Wafers](https://www.trendhunter.com/trends/lower-sugar-wafer-snacks.md) - [Wafer-Style Protein Bars](https://www.trendhunter.com/trends/applied-nutrition-protein-wafer.md) - [Crunchy Protein Wafer Snacks](https://www.trendhunter.com/trends/white-chocolate-coconut-wafer.md) - [Wafer Protein Treats](https://www.trendhunter.com/trends/wafer-protein-treats.md)