# Microwaveable Dessert Cups Miss Jones Baking Co. Launched a Vibrant 'Dessert in a Cup' Range By Laura McQuarrie | Published 2018-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dessert-in-a-cup References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2018/02/New-on-the-shelves-022318/Miss-Jones-Baking.aspx?TipID=1) & [missjones.co](https://www.missjones.co/dessertinacup/) [Miss Jones Baking Co](https://www.trendhunter.com/trends/miss-jones-baking-co-girl-scouts). recently launched a range of Desserts in a Cup that offer quick and easy ways for consumers to make everything from [single-serve cakes to cookies and brownies](https://www.trendhunter.com/trends/mr-kipling-signature-collection-mixes). The Desserts in a Cup are packaged in colorful containers that can go straight into the microwave for about 30 seconds to prepare a tasty treat. The single-serve indulgences contain about 150 to 250 calories each and only require the addition of water and in some cases, oil. In recent months, a number of brands are reviving the [cake-in-a-mug category](https://www.trendhunter.com/trends/g-dessert) with better-for-you new products; while Cherryvale Farms' 'Instant Indulgence' range is nut-free, gluten-free and 100% plant-based, the 'Duncan Hines Perfect Size for 1' mixes boast 18 grams of whole grains per serving. Image Credit: Miss Jones Baking Co. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cake-in-a-mug Revival:** Reviving the cake-in-a-mug category with better-for-you new products. - **Quick and Easy Dessert Solutions:** Offering consumers quick and easy ways to make single-serve cakes, cookies, and brownies. - **Convenient Microwaveable Treats:** Packaging desserts in colorful containers that can be heated in the microwave for quick and easy preparation. ### Who This Affects Most - **Baking Mixes:** Opportunity for baking mix brands to create innovative, single-serve dessert options for consumers. - **Convenience Food:** Opportunity for convenience food brands to develop microwavable dessert cups as a convenient snacking option. - **Health and Wellness:** Opportunity for health and wellness brands to offer better-for-you dessert options with lower calories and added nutritional benefits. ## Related on Trend Hunter - [Instant Carrot Cake Packs](https://www.trendhunter.com/trends/instant-carrot-cake.md) - [Portable Dessert Jars](https://www.trendhunter.com/trends/grab-and-go-desserts.md) - [Instant Gratification Cake Kits](https://www.trendhunter.com/trends/tasty-tinies.md) - [Savory Soufflé Cups](https://www.trendhunter.com/trends/souffle-cups.md) - [Health-Focused Mug Cakes](https://www.trendhunter.com/trends/beloved-foods.md) - [Heat-to-Eat Cookie Dough Pots](https://www.trendhunter.com/trends/sweet-joes-cookie-dough.md) - [Keto-Friendly Mug Cakes](https://www.trendhunter.com/trends/microwavable-mug-cakes.md) - [Ready-to-Bake Cupcake Batters](https://www.trendhunter.com/trends/bunnie-cakes.md) - [Picnic-Ready Dessert Cups](https://www.trendhunter.com/trends/summer-cups.md)