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# Gelatinous Dessert Cubes
Japan's Natural Lawson Convenience Store Sells Cube-Shaped Treats

By Laura McQuarrie | Published 2017-08-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dessert-cubes
References: [en.rocketnews24](http://en.rocketnews24.com/2017/08/29/beautiful-japanese-dessert-looks-like-cube-of-crystal-blue-water-only-sold-at-convenience-store/) & [e-map.ne.jp](https://www.e-map.ne.jp/p/lawson/)

Exclusively at Natural Lawson convenience stores in Japan, consumers may now purchase unique dessert cubes that boast unique looks, tastes and textures.

Although the Ramune-kan and Lemon-kan desserts may look somewhat liquid in appearance, they boast a firm, [gelatinous texture](https://www.trendhunter.com/trends/jiggly-fruit-snacks) that is actually quite solid. While the Ramune-kan dessert takes cues from the popular [Ramune soda from Japan](https://www.trendhunter.com/trends/mcdonalds-japan-mcflurry), the Lemon-kan variety has a slice of citrus at its center. The gelatinous upper portions of these desserts are translucent, but the bottoms of these desserts are formed by a solid white meringue base, which makes for an interesting contrast in taste and appearance.

These desserts are packaged into individual containers for easy [grab-and-go snacking](https://www.trendhunter.com/trends/biokul-to-go) at the convenience store chain across Japan.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 85% | Activity: 86% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Unique Dessert Cubes:** Create innovative dessert concepts using unique shapes, tastes, and textures.
- **Gelatinous Textures:** Experiment with different gelatinous textures to create interesting food experiences.
- **Grab-and-go Snacking:** Develop convenient and portable food options for on-the-go consumers.

### Where This Applies

- **Convenience Store:** Explore new product offerings and packaging formats for convenience store chains.
- **Food and Beverage:** Innovate in the food and beverage industry by creating unique dessert concepts and textures.
- **Packaging:** Develop packaging solutions that enhance the visual appeal and convenience of grab-and-go snacks.

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