# Portion Control Dessert Cookies The New Chips Ahoy Thins Make it Easier to Control Indulgence By Michael Hemsworth | Published 2017-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dessert-cookies References: [brandeating](http://www.brandeating.com/2017/01/chips-ahoy-thins-now-come-in-new-oatmeal-and-double-chocolate-varieties.html) Those with a sweet tooth likely find it difficult to ditch dessert cookies when they're trying to cut calories, so the new Chips Ahoy Thins are intended to offer consumers a way to indulge just a little. Coming in two new flavor options including Oatmeal and [Double Chocolate](https://www.trendhunter.com/trends/double-chocolate-filled-donut-bites), the Chips Ahoy Thins are a [thin and crispy alternative](https://www.trendhunter.com/trends/thin-crispy-peppermint-cocoa-cookies) to the brand's full-size cookies. This means that enjoying a serving won't render a diet plan ruined and that they can be incorporated into a healthy lifestyle as a way to have a small indulgence. Many consumers are looking for ways to maintain their existing habits and preferences, while cutting back on caloric intake. Brands are responding with products like the Chips Ahoy Thins dessert cookies that offer a way to indulge with control. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 50% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Portion Control Dessert Cookies:** New dessert cookies designed to offer consumers a way to indulge in a controlled manner. - **Health-conscious Snacking:** Growing demand for healthier snack options that allow consumers to enjoy their favorite treats without guilt. - **Innovative Flavor Alternatives:** Introducing new flavor options to cater to diverse consumer preferences and to provide variety in portion control desserts. ### Where This Applies - **Food Manufacturing:** Opportunity for food manufacturers to develop and market portion-controlled dessert options that cater to health-conscious consumers. - **Snack Industry:** Disruptive innovation opportunity in the snack industry to create and market portion-controlled snacks that are both indulgent and healthier. - **Health and Wellness:** Opportunity for the health and wellness industry to promote portion control desserts as part of a balanced lifestyle and diet. ## Related on Trend Hunter - [Crisp Thin Cookies](https://www.trendhunter.com/trends/thin-cookies-nyc.md) - [Oversized Individual Serving Cookies](https://www.trendhunter.com/trends/big-chewy-cookies.md) - [Indulgent Snack-Friendly Mini Biscuits](https://www.trendhunter.com/trends/mcvities-digestives-milk-chocolate-minis.md) - [Artisan-Baked Almond Cookies](https://www.trendhunter.com/trends/thinaddictives.md) - [Better-for-Your Cookie Ranges](https://www.trendhunter.com/trends/the-skinny-cookie-co.md) - [Crispy Extra-Creme Sandwich Cookies](https://www.trendhunter.com/trends/oreo-thins-extra-stuf.md) - [Crispy Italian Dessert Cookies](https://www.trendhunter.com/trends/oreo-tiramisu-thins.md) - [Mini Snacking-Friendly Cookies](https://www.trendhunter.com/trends/tiny-tates-cookies.md) - [Better-for-You Almond Snacks](https://www.trendhunter.com/trends/thin-dipped-almonds.md)