# Moisturizer-Inspired Desserts Glow Recipe x Asters Patisserie Launched a Dessert Collaboration By Laura McQuarrie | Published 2026-06-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dessert-collaboration References: [instagram](https://www.instagram.com/glowrecipe/p/DZnM3fykey5/) & [glowrecipe](https://www.glowrecipe.com/collections/moisturizers)  Inspired by [Glow](https://www.trendhunter.com/trends/watermelon-milk-peptide-cushion-cream) Recipe's new Watermelon Milk Peptide Cushion Cream, Asters Patisserie created a limited-edition dessert collaboration to capture the juiciness and texture of the cushiony moisturizer. A true treat for skin, Glow Recipe's fragrance-free, [peptide-powered moisturizer](https://www.trendhunter.com/trends/sweet-macaron) infused with antioxidant-rich, silky watermelon milk (an emulsion of watermelon extract and squalane) delivers hydration without heaviness. Asters Patisserie has gone viral for its shapely, sensorial fruit desserts, and this collab introduces a [fluffy, fruity treat](https://www.trendhunter.com/trends/eln-x-anua-honey-glaze-cake) that resembles a watermelon inside and out, and offers layers of indulgence. The Glow Recipe x Asters Patisserie collab can be experienced at Toronto's Brookfield Place for a limited time in June, and the first 50 guests to make a purchase each day will get to take home a deluxe sample of the Watermelon Milk Peptide Cushion Cream. ## Trend Insights (Trend Hunter) - Score: 8.6/10 - Popularity: 90% | Activity: 91% | Freshness: 78% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Beauty-food Collaborations:** Cross-category partnerships between skincare brands and pastry makers create sensory product storytelling that turns ingredient claims and textures into memorable edible experiences. - **Texture-led Product Marketing:** Cushiony, juicy and fluffy sensations are becoming brand assets as companies translate tactile benefits into limited-edition products that consumers can see, taste and share. - **Sample-driven Pop-ups:** Limited-time retail activations paired with deluxe samples blend experiential commerce with trial incentives, deepening consumer engagement around new product launches. ### Who This Affects Most - **Skincare:** Ingredient-focused skincare brands are finding new visibility through lifestyle collaborations that communicate hydration, peptides and botanical benefits beyond traditional beauty channels. - **Specialty Desserts:** Artisanal patisseries can extend viral appeal by transforming brand narratives into sculptural, flavor-forward desserts designed for social sharing and premium foot traffic. - **Experiential Retail:** Urban pop-up locations are evolving into cross-industry launch platforms where product discovery, exclusivity and immersive brand moments converge. ## Related on Trend Hunter - [Milky Watermelon Moisturizers](https://www.trendhunter.com/trends/watermelon-milk-peptide-cushion-cream.md) - [Immersive Night-Market Skincare Events](https://www.trendhunter.com/trends/night-market-popup.md) - [Glow-Enhancing K-Beauty Travel Kits](https://www.trendhunter.com/trends/mini-skincare-set.md) - [Fruit-Fueled Self-Care Bookings](https://www.trendhunter.com/trends/glow-hour.md) - [Curated Mini Hue-Imparting Lines](https://www.trendhunter.com/trends/tinted-skincare-set.md) - [LGBTQ+ Tattoo-Inspired Beauty Packaging](https://www.trendhunter.com/trends/lgbtq-tattoo.md) - [Firming Pomegranate Serums](https://www.trendhunter.com/trends/pomegranate-peptide-firming-serum.md) - [Brightening Guava Serums](https://www.trendhunter.com/trends/vitamin-c-dark-spot-serum.md) - [Movie-Themed Skincare Releases](https://www.trendhunter.com/trends/hydration-kit.md)