# Watercolor Dessert Packaging The la Menorquina Dessert Boxes are Pretty and Charming By Michael Hemsworth | Published 2016-06-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dessert-box References: [thedieline](http://www.thedieline.com/blog/2016/5/31/la-menorquina) & [sdisseny](http://sdisseny.com/) Desserts will often sell themselves with consumers who have a sweet tooth, but the la Menorquina dessert boxes are designed to entice even before revealing the treats within. Focusing on a [watercolor aesthetic](https://www.trendhunter.com/trends/vibrant-packaging-design), the la Menorquina packaging and branding features marine life to draw a geographical comparison to the origin of the brand: Menorca. Designed by SOCIETAT DE DISSENY, the la Menorquina branding is intended to be a continuation of the brand's legacy with a focus on staying relevant with the modern consumer. The final design of the dessert boxes is rather scarce in design to ensure the focus remains on the [sweet treats](https://www.trendhunter.com/trends/summer-cups) within, while also giving the eyes a visual treat to explore before indulging. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 80% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Watercolor Aesthetic:** Explore the use of watercolor aesthetics in packaging design to create a visually appealing and charming product presentation. - **Geographical Branding:** Consider incorporating elements of a brand's origin or location in packaging and branding to establish a unique and authentic connection with consumers. - **Minimalist Packaging:** Embrace minimalist packaging designs that focus on simplicity and allow the product to be the main attraction, creating a sense of curiosity and delight for customers. ### Industries Being Reshaped - **Food Packaging:** Explore opportunities to incorporate innovative design concepts in food packaging to create a memorable and engaging customer experience. - **Branding and Marketing:** Discover disruptive branding techniques that go beyond traditional approaches, such as using geographical elements, to captivate and resonate with target audiences. - **Consumer Goods:** Consider incorporating minimalist packaging designs in the consumer goods industry to stand out on shelves and attract customers seeking simple, elegant packaging. ## Related on Trend Hunter - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Decadent Dessert Bars](https://www.trendhunter.com/trends/the-dessert-bar.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)