# Decadent Brownie Boxes Brownerie's Dessert Box Packaging Likens Its Treats to Heaven By Laura McQuarrie | Published 2014-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dessert-box-packaging References: [thedieline](http://www.thedieline.com/blog/2014/9/20/brownerie) & [brownerie](http://brownerie.com/) This upscale dessert box packaging was created as part of the rebranding of the Brownerie, a gourmet bakery that's dedicated to the brownie. The packaging to support the Brownerie's new identity was designed by Index 34 Design Studio, managing to make a classic childhood treat sophisticated and elegant. The box is printed with gold detailing that notes that the treats inside could also be called a "Sweet little delicious handmade piece of heaven." To go along with this theme, the top of the box has a sky blue lid, which likens it to the sky. Another cute detail on the packaging can be found on the letter "B," where it looks like a chunk of it has been bitten into, showing how irresistible the heavenly brownies are. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Upscale Packaging:** The trend of creating upscale packaging for dessert boxes presents an opportunity for businesses to elevate their brand image and attract a more sophisticated customer base. - **Rebranding and Identity Design:** The trend of rebranding and designing new identities for bakeries and dessert shops offers opportunities for businesses to refresh their image and appeal to a broader audience. - **Luxurious Dessert Experience:** The trend of creating a luxurious and elevated dessert experience through packaging and branding opens doors for businesses to position themselves as providers of premium desserts. ### Who This Affects Most - **Packaging Design:** The packaging design industry can explore innovative ways to create upscale and visually appealing packaging for dessert products. - **Bakery and Dessert Brands:** Bakery and dessert brands can embrace the trend of rebranding and identity design to differentiate themselves in the market and attract new customers. - **Gourmet Food and Confectionery:** The gourmet food and confectionery industry can capitalize on the trend of offering a luxurious dessert experience by focusing on premium ingredients and sophisticated packaging. ## Related on Trend Hunter - [Decadent Dessert Bars](https://www.trendhunter.com/trends/the-dessert-bar.md) - [Bite-Sized Brownie Rebrands](https://www.trendhunter.com/trends/bytem-brownie-bites.md) - [Snack-Sized Brownie Desserts](https://www.trendhunter.com/trends/gooey-brownie-bites.md) - [Bite-Sized Brûlée Cups](https://www.trendhunter.com/trends/brulee-cups.md) - [Parisian Patisserie Bakery Boxes](https://www.trendhunter.com/trends/sweet-diplomacy-paris-box.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Social Good Gift Boxes](https://www.trendhunter.com/trends/grace-farms-foods-and-greyston-bakery.md) - [Romance-Themed Cookie Packaging](https://www.trendhunter.com/trends/crumbl-red-box.md) - [Bite-Sized Bakery Brownies](https://www.trendhunter.com/trends/chocolate-brownies.md)