# Drinkable Dessert Beverages A Cold Stone Creamery Treat is Now Available as a "Drinkable Sweet" By Laura McQuarrie | Published 2018-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dessert-beverages References: [soranews24](https://soranews24.com/2018/12/10/strawberry-shortcake-treat-from-cold-stone-creamery-becomes-a-convenience-store-drink/) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000060.000031747.html) Through convenience stores in Japan, consumers are now able to enjoy a popular indulgence from [Cold Stone Creamery](https://www.trendhunter.com/trends/plant-based-frozen-dessert) in the form of a dessert beverage. Cold Stone Creamery's Strawberry Shortcake Serenade boasts a base of [strawberry ice cream](https://www.trendhunter.com/trends/sonic-berries-and-cream) that is enhanced with texture-rich additions like yellow sponge cake, graham cracker pie crust, strawberries and a whipped topping. The reimagined beverage version of this product emulates the rich, creamy consistency of the dessert with strawberries, sponge cake and whipped cream—and when the product is shaken, the drinkable dessert becomes lighter and fluffier. This new treat, branded as a "[drinkable sweet](https://www.trendhunter.com/trends/strawberry-cheesecake-drink-series)," offers a convenient and portable alternative to consuming a chilled dessert from a cone or even a cup with a spoon. Image Credit: Cold Stone Creamery ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 46% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Drinkable Dessert Beverages:** The trend of creating dessert beverages allows for innovative and portable alternatives to traditional desserts. - **Texture-rich Additions:** Including texture-rich additions like cake and crust in beverages creates a unique and indulgent experience for consumers. - **Convenient and Portable Alternatives:** Creating drinkable versions of popular desserts provides consumers with convenient and portable options for enjoying their favorite treats. ### Sectors Adopting This - **Convenience Stores:** Convenience stores have an opportunity to expand their beverage offerings by incorporating drinkable dessert beverages into their product lineup. - **Dessert Industry:** The dessert industry can explore the creation of innovative drinkable versions of their popular desserts to appeal to a wider range of consumers. - **Food and Beverage Packaging:** The food and beverage packaging industry can develop new packaging solutions that maintain the texture and quality of drinkable dessert beverages while ensuring convenience and portability. ## Related on Trend Hunter - [Frozen Shortcake Desserts](https://www.trendhunter.com/trends/creamistrys-strawberry-shortcake.md) - [Ready-Made Milky Berry Beverages](https://www.trendhunter.com/trends/strawberry-crush-milk.md) - [Creamy Cherry Blossom Beverages](https://www.trendhunter.com/trends/starbucks-dessert-drink.md) - [Chocolate Almondmilk Desserts](https://www.trendhunter.com/trends/plant-based-frozen-dessert.md) - [Festive Frozen Desserts](https://www.trendhunter.com/trends/festive-frozen-desserts.md) - [Spring-Inspired Ice Cream Menus](https://www.trendhunter.com/trends/cold-stone-creamery-ice-cream-flavors.md) - [Cookie-Themed Ice Cream Menus](https://www.trendhunter.com/trends/cold-stone-creamery-summer-treats.md) - [Indulgent Ice Cream Menus](https://www.trendhunter.com/trends/cold-stone-creamery-ultimate-summer-menu.md) - [Valentine's-Themed Ice Creams](https://www.trendhunter.com/trends/chocolatedipped-strawberry-ice-cream.md)