# Candied Cookie Popcorn The Pop Works Cookies & Cream Flavor Offers a Lighter Dessert Alternative By M | Published 2016-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dessert-alternative References: [kotaku](http://kotaku.com/pop-works-salted-caramel-fudge-and-cookies-cream-po-1753505928) & [popworks](http://www.popworks.com/) Pop Works is a sweets-inspired popcorn brand that offers a slew of [lighter dessert alternative treats](https://www.trendhunter.com/trends/smartfood-chocolate-caramel) that combine sugary and salty flavors from popular treats. The popcorn is glazed in a series of toppings inspired by such desserts as birthday cake, fudge and cookies and cream. The Cookies & Cream Pop Works popcorn is a thickly coated popcorn treat topped with white chocolate and bits of chocolate cookie crumbs. The toppings coat the [freshly popped popcorn](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn) and add a sweetness to the light snack. The Cookies & Cream flavor along with the Birthday Cake and Salted Caramel & Fudge can be purchased online and shipped directly to the consumer's address letting foodies sample all three flavors or a mix of each. This is ideal for consumers looking to try lighter dessert options. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 32% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Sweets-inspired Popcorn:** Opportunity to create variations of popcorn flavors incorporated with the sweetness of desserts. - **Lighter Dessert Alternatives:** Opportunity to innovate to create healthier alternatives of sweet but light desserts for health-conscious consumers. - **Direct-to-consumer Snacks:** Opportunity for online retailers to offer unique snack options with aesthetic designs that can be conveniently shipped directly to consumers. ### Where This Applies - **Snack Food Manufacturing:** Potential for companies to develop and market healthy snacks that incorporate the sweetness of desserts, expanding offerings for consumers. - **E-commerce:** Opportunity for e-commerce companies to create niche food categories with unique products targeting a specific consumer market. - **Health Food Stores:** Opportunity for health food stores to expand their snack food offerings with healthy snacks that incorporate the sweetness of desserts. ## Related on Trend Hunter - [Festive Candied Popcorn Treats](https://www.trendhunter.com/trends/cookie-pop-and-candy-pop.md) - [Cake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/birthday-cake-flavored-popcorn.md) - [Spooky Halloween Snack Hybrids](https://www.trendhunter.com/trends/cookie-pop1.md) - [Festive Cake-Flavored Popcorns](https://www.trendhunter.com/trends/smartfood-chocolate-cake-pop-popcorn.md) - [Birthday Cake-Flavored Popcorns](https://www.trendhunter.com/trends/opopop.md) - [Candy-Covered Popcorn Snacks](https://www.trendhunter.com/trends/reeses-popcorn.md) - [Salty-Sweet Cookie Dough Bites](https://www.trendhunter.com/trends/dough-chi.md) - [Festive Popcorn Flavors](https://www.trendhunter.com/trends/holiday-popcorn.md) - [Chocolate Mint Popcorn Snacks](https://www.trendhunter.com/trends/chocolate-mint-popcorn.md)