# Movie Minion Mints These Despicable Me Treats are the World's Cutest Tic Tacs By Alyson Wyers | Published 2013-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/despicable-me-treat References: [thatsnerdalicious](http://www.thatsnerdalicious.com/candy/despicable-me-tic-tac-minions/) These adorable Despicable Me treats are Tic Tacs that look like the minions from the movie. They appear to be painted white [tic tacs](https://www.trendhunter.com/trends/tic-tac-two) that are half yellow and half blue, with goggles and varying facial expressions. True to form, some tic tac minions have two eyes while others have just one. This is a cute way to enjoy the Steve Carrell-starring franchise. The second film, Despicable Me 2, was released in theaters earlier this summer. I'm not sure if they're still edible, but I would assume these [minty minions](https://www.trendhunter.com/trends/breathrox-breath-mints) are still great breath refreshers like the original form. Chances are you could replicate your own Despicable Me treats using food coloring, a small brush and a steady hand. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Movie-related Merchandise:** Disruptive innovation opportunity: Creating unique and adorable merchandise based on popular movies to capitalize on fans' love for the characters. - **Character-branded Food Products:** Disruptive innovation opportunity: Developing quirky and fun edible products that resemble popular characters, creating a unique and enjoyable food experience. - **Character Licensing:** Disruptive innovation opportunity: Exploring licensing partnerships with movie franchises to create themed products that appeal to fans and generate additional revenue streams. ### Who This Affects Most - **Entertainment Merchandise:** Disruptive innovation opportunity: Incorporating popular movie characters into a wide range of merchandise, from toys to apparel, to cater to passionate fans and boost sales. - **Food and Beverage:** Disruptive innovation opportunity: Collaborating with movie studios to create character-branded edible products, combining entertainment and food for a unique and marketable experience. - **Brand Partnerships:** Disruptive innovation opportunity: Identifying and leveraging potential licensing agreements with popular movies to create co-branded products that attract devoted fans and drive sales. ## Related on Trend Hunter - [Yellowish Cartoon-Inspired Donuts](https://www.trendhunter.com/trends/minion-doughnuts.md) - [Cheeky Cartoonish Snack Products](https://www.trendhunter.com/trends/love-corn-x-minions.md) - [Filmic Cartoon Candy Toys](https://www.trendhunter.com/trends/pez-despicable-me-4.md) - [Cartoon-Branded Snack Products](https://www.trendhunter.com/trends/hippeas-and-minions.md) - [Cartoon-Covered Bread Packaging](https://www.trendhunter.com/trends/brioche-pasquier-minions.md) - [Holiday-Themed Cartoon Candies](https://www.trendhunter.com/trends/minions-very-berry-chew-bars.md) - [Animation-Themed Ice Cream Treats](https://www.trendhunter.com/trends/cold-stone-and-despicable-me-4.md) - [Fruity Chewable Mints](https://www.trendhunter.com/trends/chewy-tic-tacs.md) - [Film-Inspired Crystalline Figurines](https://www.trendhunter.com/trends/minion-figure.md)