# Alcohol-Free Beer Innovations Desperados Virgin 0.0% Boasts the Tagline Live Today, Love Tomorrow By Ell Smith | Published 2021-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/desperados-virgin-00 References: [theheinekencompany](https://www.theheinekencompany.com/age-gate/589) [Desperados Virgin](https://www.trendhunter.com/trends/cake-flavored-beer) 0.0%, a new non-alcoholic beverage from the popular [Heineken](https://www.trendhunter.com/trends/heineken-00-flavored)-owned brand, is helping consumers kickstart their wellness resolutions. Boasting the tagline "Live Today, Love Tomorrow", this new beverage innovation hopes to make its impact on the alcohol-free sector, presenting the average drinker with more choice when it comes to [non-alcoholic beverages](https://www.trendhunter.com/trends/impossibrew). According to Diederik Vos, Desperados' Brand Director, “Desperados is a brand defined by its boundary-pushing spirit and the launch of Desperados Virgin 0.0% is a major strategic next step on this exciting journey." Last year, this innovation saw great success at its launch in France, prompting a swift global rollout. Those in Poland, The Netherlands, and Belgium will be able to purchase the new drink by February, with other regions following suit throughout the year. Image Credit: Desperados ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 74% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Alcohol-free Beer:** Desperados Virgin 0.0% is part of a growing trend of non-alcoholic beer options catering to wellness-conscious consumers. - **Expanding Non-alcoholic Beverage Choices:** The launch of Desperados Virgin 0.0% highlights the demand for more flavorful and innovative non-alcoholic beverage options. - **Brand Extension Through Innovation:** Desperados' introduction of a non-alcoholic beverage represents a strategic expansion opportunity for alcohol brands looking to tap into the growing demand for non-alcoholic options. ### Industries Being Reshaped - **Alcohol Manufacturing:** Alcohol manufacturers have an opportunity to tap into the fast-growing market of non-alcoholic beverages by investing in innovative, flavorful and health-conscious products. - **Beverage Manufacturing:** Beverage manufacturers can capitalize on the changing consumer tastes by developing and marketing non-alcoholic beverage products that cater to various health requirements. - **Retail:** Retailers have an opportunity to position themselves as a comprehensive source of beverage products by offering a variety of alcohol and non-alcoholic beverages, including emerging products like Desperados Virgin 0.0%. ## Related on Trend Hunter - [Flavored Non-Alcoholic Beers](https://www.trendhunter.com/trends/heineken-00-flavored.md) - [Alcohol-Free Beverage Campaigns](https://www.trendhunter.com/trends/00-reasons-needed.md) - [Flavor-Driven Alcohol-Free Beers](https://www.trendhunter.com/trends/1664-bire-00.md) - [Approachable Alcohol-Free Brews](https://www.trendhunter.com/trends/alcohol-free-brews.md) - [Booze-Free Fusion Beers](https://www.trendhunter.com/trends/weizen-radler.md) - [Alcohol-Free Mediterranean Beers](https://www.trendhunter.com/trends/estrella-damm-00.md) - [Alcohol-Free Celebration Campaigns](https://www.trendhunter.com/trends/cheers-with-no-alcohol.md) - [Crisp Non-Alcoholic Lagers](https://www.trendhunter.com/trends/nonalcoholic-lagers.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md)