# Branded Phone-Free Parties Desperados' Event Invited People to Trade Their Phone for Beer & Dance By Laura McQuarrie | Published 2019-04-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/desperados-event References: [fabnews.live](https://fabnews.live/desperados-created-the-worlds-largest-video-light-show-using-partygoers-phones/) & [desperados](https://www.desperados.com/global-en/agegate) Over the course of a year, a series of Desperados events will be introduced as part of a crowdsourcing experiment called 'Epic Parties Imagined by You.' The first party brought an idea by Karolina Gilon from Poland to life, based on the fact that [the way many people socialize](https://www.trendhunter.com/trends/hijack-socialization)—and party—with one another is changing thanks to the mobile devices they are constantly attached to. Desperados' first Epic Parties Imagined by You gave people the chance to attend an "unplugged party" by [trading their phone for a beer](https://www.trendhunter.com/trends/kitkat-phone-break) so that they could truly live in the moment rather than trying to capture their experience. For the party, Desperados created a [light show installation](https://www.trendhunter.com/trends/holographic-spectacle) with 2,000 linked phone screens lining the walls of the venue. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 50% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Phone-free Socializing:** Opportunity for brands to create experiences that encourage people to disconnect from their devices and focus on in-person interactions. - **Crowdsourced Event Ideas:** Opportunity for brands to engage with their audience by crowdsourcing event concepts and bringing them to life. - **Innovative Light Installations:** Opportunity for brands to use technology creatively to enhance the atmosphere and engagement at events. ### Where This Applies - **Alcohol and Beverage:** Opportunity for alcohol brands to create unique experiences that encourage responsible enjoyment and socializing without distractions. - **Event Planning and Management:** Opportunity for event planning companies to offer services that cater to the increasing demand for phone-free and immersive event experiences. - **Technology and Lighting:** Opportunity for lighting technology companies to collaborate with brands and event organizers to create innovative light installations that enhance the atmosphere and engagement. ## Related on Trend Hunter - [Fun-Focused Festival Phones](https://www.trendhunter.com/trends/brahma-phone.md) - [Drink Coaster Phone Cases](https://www.trendhunter.com/trends/ultimate-signalfree-party.md) - [Social Mobile Phone Plans](https://www.trendhunter.com/trends/heimobile.md) - [Retro Phone-Free Events](https://www.trendhunter.com/trends/before-the-internet.md) - [Minimalist Co-Branded Mobile Devices](https://www.trendhunter.com/trends/boring-phone.md) - [Phone-Free Festivals](https://www.trendhunter.com/trends/phonefree-festival.md) - [Nostalgic Beer Brand Phones](https://www.trendhunter.com/trends/the-boring-phone.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Cinco de Mayo Campaigns](https://www.trendhunter.com/trends/cinco-de-mayo-campaign.md)