# Rewarding Dance Apps Desperados Dance Club Brings the Uplifting Benefits of Movement to Gen Z By Laura McQuarrie | Published 2023-09-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/desperados-dance-club References: [adweek](https://www.adweek.com/brand-marketing/desperados-just-released-a-summer-earworm-with-app-that-turns-dance-moves-into-rewards/)  [Heineken](https://www.trendhunter.com/trends/heinekens-latest-campaign) brand Desperados is building on the success of the Rave to Save app it launched in 2021 with an all-new app called Desperados Dance Club. While the previously launched app was created to help people convert their [dance moves into donations](https://www.trendhunter.com/trends/zumba-fitness1) to support nightclubs impacted by the pandemic, the new app is designed to reward users as long as they keep dancing. The app, now available across the UK, Europe and Africa, will be updated with new incentives on a monthly basis and users who accumulate 500 dance steps can unlock a playlist of “guilty pleasure” tunes, including tracks like ABBA’s Dancing Queen. Ultimately, the aim of this initiative is to use the mood-boosting power of dance to connect with [Gen Z.](https://www.trendhunter.com/trends/tango-zerod) ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 38% | Activity: 57% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Dance Apps:** The Desperados Dance Club app is part of a growing trend of interactive dance apps that engage users through rewards and incentives. - **Gamification of Dance:** Desperados Dance Club taps into the trend of gamifying dance by offering rewards to users who accumulate a certain number of dance steps. - **Connecting with Gen Z:** The Desperados Dance Club app recognizes the importance of connecting with Gen Z and leverages dance as a means to engage and resonate with this demographic. ### Where This Applies - **Alcohol & Beverage:** Desperados Dance Club is an innovative marketing strategy by a Heineken brand that aims to engage consumers and promote its products through a dance-based app. - **Music Streaming:** The Desperados Dance Club app offers users the opportunity to unlock and listen to curated playlists, reflecting the growing intersection between dance, music, and streaming platforms. - **Fitness & Wellness:** The Desperados Dance Club app capitalizes on the trend of using movement and dance as a means to promote physical and mental well-being, appealing to the fitness and wellness industry. ## Related on Trend Hunter - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Dating-Style Bar Discovery Platforms](https://www.trendhunter.com/trends/bar-dating.md) - [Interactive Dance Games](https://www.trendhunter.com/trends/dance-it.md) - [Bar-Focused Dating Apps](https://www.trendhunter.com/trends/bar-dating-1.md) - [Hybrid Dance Apps](https://www.trendhunter.com/trends/zumba-app.md) - [Gamified Walking Apps](https://www.trendhunter.com/trends/lawa.md) - [Metaverse Dance Classes](https://www.trendhunter.com/trends/international-dance-day.md) - [Feel-Good Kombucha Pop-Ups](https://www.trendhunter.com/trends/komboomcha-box.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md)