# Macabre Motorist PSAs Desiree Hahn Shows the Ultimate Consequence of Texting While Driving By Michael Hines | Published 2010-06-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/desiree-hahn References: [behance.net](http://www.behance.net/gallery/Texting-While-Driving--Ad-Campaign/547395) & [desireehahn](http://www.desireehahn.com/) Desiree Hahn's [texting while driving ads](https://www.trendhunter.com/trends/roadwayreport) serve as a chilling reminder to obey the law. Her images combine scenes of death and mobile phones, driving home the point to keep your eyes off your phone and on the road. Desiree Hahn's ads are set to appear in print, [billboards](https://www.trendhunter.com/trends/beige-billboards), and on an [iPhone](https://www.trendhunter.com/trends/car-dashboard-app) app. While these photos may seem over-the-top to some, they aren't too far from the truth. Check out the gallery if you want to be scared straight. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 24% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **PSA Shock Value:** Opportunity for companies to create public service announcements that shock and motivate the public to avoid harmful behaviors. - **Mobile Phone Addiction Awareness:** Opportunity to create campaigns and products that raise awareness about the dangers of mobile phone addiction. - **Creative Advertisements:** Opportunity to push the boundaries of advertisements in order to gain attention and promote public safety. ### Where This Applies - **Advertising & Marketing:** Creative campaigns can be developed to promote safety and raise awareness. - **Technology:** There is an opportunity to create technology that automatically disables mobile phone functions while driving. - **Public Safety:** Opportunity to develop safety campaigns and products aimed at preventing accidents and promoting safe behavior. ## Related on Trend Hunter - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Mobile Device Addiction Campaigns](https://www.trendhunter.com/trends/mobile-device-addiction.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Teen Driving Safety Programs](https://www.trendhunter.com/trends/goldengauge-program.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md)