# Pool Float Fashiontography Desigual Spring/Summer 2010 is Casual Cool By Venessa Fisher | Published 2010-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/desigual-spring-summer-2010 References: [fashionising](http://www.fashionising.com/pictures/p--Desigual-Spring-Summer-2010-5725-85367.html) & [desigual](http://www.desigual.com/#/home/) Swiss national Thomas Meyer's idea to create clothing for the people has inspired a new line for [Desigual Spring/Summer 2010](https://www.trendhunter.com/trends/desigual-x-neural-fashion). It's all about casual cool looks to wear anywhere this season, and the shoot takes place on a [pool float](https://www.trendhunter.com/trends/cdm30) that blends in with the extra blue water beneath. Shot by photographer Ferrater Studionn and starring models Anne Vyalitsyna and Tommy Dunn, the designs include [patterned halter dresses](https://www.trendhunter.com/trends/sel-de-mer), simple jeans and tanks, and a flannel shirt for guys. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 37% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Casual Cool Fashion:** Opportunity for disruptive innovation in creating trendy, comfortable and versatile clothing styles for everyday wear. - **Patterned Halter Dresses:** Opportunity for disruptive innovation in designing unique, eye-catching halter dresses with bold patterns and prints. - **Pool Float Fashiontography:** Opportunity for disruptive innovation in combining fashion and photography on pool floats to create visually stunning and captivating campaigns. ### Sectors Adopting This - **Fashion Retail:** Opportunity for disruptive innovation in creating and marketing casual, trendy clothing styles for the fashion retail industry. - **Photography:** Opportunity for disruptive innovation in combining fashion and photography to create unique and visually striking campaigns for the photography industry. - **Textile Manufacturing:** Opportunity for disruptive innovation in producing high-quality fabrics and materials for designing patterned halter dresses and other fashion garments in the textile manufacturing industry. ## Related on Trend Hunter - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Colorful Poolside Art Inflatables](https://www.trendhunter.com/trends/cdm30.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)