# On-Demand AI Fashion Desigual is Testing Designs Made by Its Team and Artificial Intelligence By Laura McQuarrie | Published 2023-07-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/desigual-on-demand References: [fashionunited.uk](https://fashionunited.uk/news/business/desigual-introduces-first-on-demand-collection-powered-by-ai/2023071770587) [Desigual](https://www.trendhunter.com/trends/desigual-x-neural-fashion) newly unveiled its first-ever [on-demand fashion collection](https://www.trendhunter.com/trends/genera) and it's a standout not just for that reason but also in the way its designs are co-created with artificial intelligence. Desigual's creative team and artificial intelligence unite for this on-demand collection, which includes apparel and accessories that are produced in about 90 days. "We are very excited to test these designs made by our team and supported by artificial intelligence," said Thomas Meyer, founder of Desigual, in a release, "the production of garments and accessories that are manufactured at the request of customers that will allow us to experiment with reducing product stock and investigate new ways to reach customers. consumers, creating almost jointly.” Due to the nature of this collection, it will be available online only in Spain, Germany, France and Italy. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 92% | Activity: 95% | Freshness: 16% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **On-demand Fashion:** Disruptive innovation opportunity: Explore the potential of leveraging artificial intelligence to co-create on-demand fashion collections, reducing product stock and reaching customers in new ways. - **AI Co-creation:** Disruptive innovation opportunity: Combine the creative expertise of human designers with artificial intelligence to develop unique and experimental designs for fashion and other industries. - **Reduced Production Time:** Disruptive innovation opportunity: Utilize artificial intelligence in the design and production process to significantly reduce the time it takes to bring new fashion collections to market. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Embrace on-demand manufacturing and AI co-creation to transform the fashion industry, enhancing customer experience and reducing inventory costs. - **Retail:** Disruptive innovation opportunity: Implement on-demand fashion collections and AI co-creation to redefine how retailers manage inventory, minimize waste, and offer personalized products to customers. - **Technology:** Disruptive innovation opportunity: Develop advanced artificial intelligence solutions that can collaborate with human designers across various industries, revolutionizing the creative process and product development. ## Related on Trend Hunter - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [AI-Driven Wholesale Platforms](https://www.trendhunter.com/trends/hypedrop.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [End-to-End AI Fashion Systems](https://www.trendhunter.com/trends/genera.md) - [Luxury Sector-Focused AIs](https://www.trendhunter.com/trends/intelligence-agent-network.md) - [AI Fashion Designs](https://www.trendhunter.com/trends/aidriven-fashion.md) - [Fashion Design AI](https://www.trendhunter.com/trends/dripsmith.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md)