# Sensually Illuminated Lookbooks Adriana Lima Stars in the Desigual Fall 2014 Campaign By Farida Helmy | Published 2014-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/desigual-fall-2014-campaign References: [fashiongonerogue](http://www.fashiongonerogue.com/adriana-lima-shines-desigual-fall-2014-campaign/) & [desigual](http://www.desigual.com/en_US) Looking as radiant as always -- and the envy of many with her stunning and svelte figure -- supermodel Adriana Lima takes center stage -- as she should -- in the latest Desigual Fall 2014 campaign. Posing in bold and super bright prints, the Brazilian bombshell looks [sensual and sultry](https://www.trendhunter.com/trends/contemporary-femininity) in the sexy and aesthetic new designs for the Desigual Fall 2014 campaign lookbook. Captured by [fashion photographer](https://www.trendhunter.com/trends/alessandro-micheles) Miguel Reveriego, Lima models the sizzling new collection by the Spanish brand in Barcelona with a backdrop of shining lights to give the brunette beauty even more star power than she already has. Lima literally pops out of the page in these amazing and raw set of images in which the supermodel is adorned in colorful designs and attractive prints. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 75% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Bold and Bright Prints:** Disruptive innovation opportunities can include developing advanced digital printing techniques to create bold and vibrant prints in fashion. - **Sensual and Sultry Aesthetic:** There is a disruptive innovation opportunity to create immersive and interactive virtual reality fashion experiences that evoke a sensual and sultry aesthetic. - **Shining Lights as Backdrops:** Disruptive innovation opportunities exist in creating lighting technology that can be used as interactive backdrops in fashion shoots and events. ### Who This Affects Most - **Fashion:** The fashion industry can explore disruptive innovation by integrating technology to create new and exciting visual experiences for consumers. - **Digital Printing:** The digital printing industry can seize disruptive innovation opportunities by developing advanced printing techniques that can produce bold and vibrant prints on various materials. - **Lighting Technology:** The lighting technology industry has a disruptive innovation opportunity to develop interactive lighting systems that can be used as backdrops in various creative industries, including fashion. ## Related on Trend Hunter - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Model-Backed Chrome Bottles](https://www.trendhunter.com/trends/adriana-lima-and-waterdrop.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md)