# Heated Smoothing Brushes DESIGNME's Smoothing Brush Promises Frizz-Free Styling in a Single Stroke By Georgia Wray Norsten | Published 2025-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/designmes-smoothing-brush References: [designmehair](https://designmehair.com/) & [designmehair](https://designmehair.com/products/smoothing-brush?_pos=1&_sid=129390f64&_ss=r)  [DESIGNME's](https://www.trendhunter.com/trends/gentle-scalp-brush) 'Smoothing Brush' is the brand’s first hot tool, created in partnership with hair tool innovators Dafni. Engineered for speed and ease, the DESIGNME x Dafni brush styles multiple layers of hair in a single stroke at a consistent temperature of 365°F (185°C), providing professional-grade results while minimizing heat damage and breakage. With a sleek pink design, the brush delivers frizz control and long-lasting results -- all while being seven times more efficient than a [traditional flat iron](https://www.trendhunter.com/trends/shark-beauty-silkipro-straight). The brush also includes a thermal care pouch and is available online now at designmehair.com. This launch marks DESIGNME's expansion into the [hot tools category](https://www.trendhunter.com/trends/threeinone-hair-styling-tool), signaling growth beyond styling products and tapping into the premium at-home haircare market. By combining patented technology with a cult-favorite brand aesthetic, the smoothing brush positions DESIGNME as a serious competitor in the pro-grade DIY styling space. Image Credit: DESIGNME ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 61% | Activity: 69% | Freshness: 45% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Pro-grade DIY Styling:** The fusion of patented technology with a popular brand aesthetic elevates DIY styling tools, making home-based professional results more accessible. - **Heat-based Hair Innovation:** Innovations in heat technology within hair tools offer efficient styling solutions, promising less damage and time-saving benefits for users. - **Efficient Hair Tool Design:** Design advancements that promise efficiency and effectiveness, like reducing frizz and breakage, redefine consumer expectations for hair styling tools. ### Industries Being Reshaped - **At-home Haircare:** The expansion of brands into at-home styling tools is transforming consumer haircare routines by offering professional-grade equipment in personal spaces. - **Personal Care Appliances:** Advancements in personal care appliance technology are driving the development of innovative, efficient products that cater to consumer desires for salon-like results at home. - **Beauty and Grooming Technology:** Progress in beauty technology, particularly in hair tools, is reshaping the market landscape by integrating high-performance features with stylish design. ## Related on Trend Hunter - [High-Tech Thermal Hair Brushes](https://www.trendhunter.com/trends/bounce-brush.md) - [Protective Heat Styling Hairbrushes](https://www.trendhunter.com/trends/hot-brushes.md) - [Triangular-Shaped Hair Brush Designs](https://www.trendhunter.com/trends/heated-detailer-brush.md) - [Versatile Thermal Brush Tools](https://www.trendhunter.com/trends/fauxblo-thermal-blowout-brush.md) - [Innovative Thermal Styling Brushes](https://www.trendhunter.com/trends/thermal-styling-brush.md) - [Infrared-Heated Hair Brushes](https://www.trendhunter.com/trends/hightech-styling-tool.md) - [Pink Hair Drying Brushes](https://www.trendhunter.com/trends/hair-drying-brush.md) - [Scalp Care Brushes](https://www.trendhunter.com/trends/gentle-scalp-brush.md) - [Advanced Eight-In-One Hair Tools](https://www.trendhunter.com/trends/era-hair-styler.md)