# Vegan Haircare Pop-Ups DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto By Grace Mahas | Published 2023-05-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/designme-1 References: [instagram](https://www.instagram.com/designmehair/) In an exciting development, the lauded Canadian [vegan haircare brand](https://www.trendhunter.com/trends/velvety-lipstick-balms) DesignMe has announced its first-ever pop-up store in Canada, serving as an interactive platform for its innovative haircare solutions. From June 9th to June 11th, 2023, DesignMe will be transforming Toronto's STACKT MARKET into a realm of creative exploration, marking the brand's dedication to its Canadian market and demonstrating its expanding global impact. This innovative pop-up store represents a forward-thinking strategy for personal care brands in the current market. Attendees can engage with the brand through various activities, such as [personalizing hair clips](https://www.trendhunter.com/trends/interactive-pink-truck) and a free braid bar experience with the purchase of two DesignMe products. The inclusion of a whimsical claw machine offering branded merchandise adds a fun, experiential aspect to the pop-up. The immersive nature of the pop-up provides consumers with an insight into the brand's vision, story, and product line, helping to build a more profound connection with the brand. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 92% | Activity: 94% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Vegan Haircare Pop-ups:** Pop-up stores offer innovative and interactive ways for personal care brands to engage with their customers. - **Experiential Retail:** More brands are utilizing immersive experiences and interactive activities to create a connection with their customers. - **Sustainability in Personal Care:** Brands are recognizing the importance of environmentally-friendly and vegan options, making them a selling point for consumers. ### Industries Being Reshaped - **Personal Care Industry:** Innovative pop-up stores and sustainability efforts can differentiate a brand in an already crowded market. - **Retail Industry:** Experiential retail is an emerging trend that is proving successful in drawing in consumers. - **Event Planning Industry:** Pop-up store events require unique and creative planning to create a successful, immersive experience. ## Related on Trend Hunter - [Black Beauty-Brand Pop-Ups](https://www.trendhunter.com/trends/black-beautybrand.md) - [Affordable Free-From Haircare](https://www.trendhunter.com/trends/salon-quality-haircare.md) - [Experiential Haircare Pop-Ups](https://www.trendhunter.com/trends/the-miraculous-pod.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [Korean Skincare Celebrations](https://www.trendhunter.com/trends/matcha-mart-popup-in-toronto.md) - [Vegan Hair Extension Products](https://www.trendhunter.com/trends/vegan-hair-extension.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md)