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# Design-Forward Banking Services
Anna Wants to Take the Hassle Out of Banking for Creatives

By Justin Lam | Published 2018-10-15 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/designforward-banking
References: [dezeen](https://www.dezeen.com/2018/10/15/anna-absolutely-no-nonsense-admin-bank-creative-businesses-news-design/) & [anna.money](https://anna.money/)

Launched as a design-forward banking service, Anna is hoping to reduce admin hassle for small UK-based firms. Standing for "Absolutely No-Nonsense Admin," the banking service is generally targeted towards creative businesses. According to Daljit Singh, Anna's chief design officer, the service is the world's "first [design-led bank](https://www.trendhunter.com/trends/more-human)" and focuses on the concept that "technology isn't driving us; design is."

While not technically a bank, Anna instead serves as a combination of a [business current account](https://www.trendhunter.com/trends/zolve), debit card, app and combination of hybrid and [AI services](https://www.trendhunter.com/trends/ryt-bank). All of these offerings are meant to aid "designers, artists, freelancers, who are busy and don't want to bother with admin." As a fledgeling bank service, Anna will offer the first 2,000 customers free use of the service for three years.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 18% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### What Makes This Trend Stand Out

- **Design-forward Banking Services:** Disruptive innovation opportunity: Create design-led banking services that focus on reducing admin hassle for specific target markets.
- **Hybrid and AI Services:** Disruptive innovation opportunity: Develop hybrid and AI services that streamline banking processes for busy professionals.
- **Free Banking Services for Early Adopters:** Disruptive innovation opportunity: Attract new customers by offering free use of banking services for a certain period of time.

### Sectors Adopting This

- **Banking:** Disruptive innovation opportunity: Transform traditional banking services by incorporating design-forward approaches and AI technology.
- **Creative Industries:** Disruptive innovation opportunity: Offer specialized banking services catered to the specific needs of designers, artists, and freelancers.
- **Fintech:** Disruptive innovation opportunity: Disrupt the fintech industry by combining design, AI, and traditional banking services to provide a seamless user experience.

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- [Startup Banking Apps](https://www.trendhunter.com/trends/mercury.md)
- [AI-Driven Design Studios](https://www.trendhunter.com/trends/fika-design.md)
- [Web3-Focused Digital Banks](https://www.trendhunter.com/trends/cogni.md)