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# Designers in Drag
Marc Jacobs Wears Eyelashes, Lipstick for Love Magazine

By lourdes sanchez bayas | Published 2009-02-15 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/designers-in-drag-for-magazines-marc-jacobs-wears-mascara-lipstick-for-love
References: [fashionista](http://fashionista.com/2009/02/first_look_love.php) & [hapsical.blogspot](http://hapsical.blogspot.com/2009/02/love-magazine.html)

Recently we were able to take a peek at the cover and inside pages of the much-hyped magazine Love, which featured the plus-sized naked body of Beth Ditto on the cover.

Images from the magazine’s maiden issue called “Fashion and Fame” have been leaked out to the Internet in droplets. For example, we saw supermodel Agyness Deyn channeling British monarchy and rock music’s *infant terrible* Iggy Pop channeling, well, himself.

The newest photos released acquaint us with a bare-chested Marc Jacobs made up in a garish white chalky paste, very long eyelashes, goth lipstick, and a head of flaming red hair to boot. In another photo, Brazilian supermodel Adriana Lima channels the troubled British singer Amy Winehouse--beehive hairstyle, cigarette, ultra short dress and all. Kate Moss was captured in a beautiful black and white shot to share in the spotlight.

Love Magazine is a Condé Nast spawn that promises to be an edgy, experimental and a no-holds-barred publication which undoubtedly will have no squirms about thumbing its dirty nose at its “play it safe” mainstream counterparts.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 70% | Activity: 30% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Key Themes Behind This Trend

- **Gender-bending Fashion:** Exploring the blurring of traditional gender roles in fashion through unconventional makeup and styling choices.
- **Celebrity Transformation:** Inspiring a trend of celebrities taking on the appearance and characteristics of other famous figures for editorial shoots.
- **Provocative Publications:** Creating a demand for edgy, boundary-pushing magazines that challenge the norms of mainstream fashion media.

### Where This Applies

- **Fashion:** Opportunities for designers to experiment with unconventional makeup, styling, and gender expressions in their collections.
- **Publishing:** Potential for the development of alternative fashion publications that cater to audiences seeking more daring and unconventional content.
- **Makeup and Cosmetics:** Innovation in the production of bold, unique makeup products and techniques to cater to individuals seeking gender-bending looks.

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