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# Designers Collaboration
Marcel Wanders and Puma's Outdoor Collection

By Juan Carlos Bonilla | Published 2007-06-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/designers-collaboration-marcel-wanders-and-puma
References: [eshop.puma](http://www.eshop.puma.com/ProductDirectAction.do?colorStylePK=bJm08kYNyY3iN9hw9UPGhe-1&headline=Wanders) & [puma](http://www.puma.com)

Here we have another example of designer collaboration with Marcel Wanders and [Puma](https://www.trendhunter.com/trends/coperni). You will enjoy the sophisticated Wander style, which includes [luggage, outdoor lounging and beachwear](https://www.trendhunter.com/trends/apc-x-gregory). Puma's site describes, "Welcome to the Marcel Wanders by PUMA Collection! This collection is about outdoor lounging, about being bold but sophisticated, comfortable but stylish. This collection is about indulgence and pleasure-seeking, about rooftop renegading, about hitting snooze and sleeping in, about sunset picnics and sunrise cocktails, about dressing down for the office, and dressing up for the beach. This collection is about summer wanderlust!"

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 57% | Activity: 10% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Designer Collaboration:** The trend of designer collaborations like Marcel Wanders and Puma can disrupt traditional design methods and lead to unique and innovative products.
- **Outdoor Lifestyle:** The trend of outdoor collections like Marcel Wanders and Puma's can lead to growth opportunities in the outdoor product industry as people seek to live a more outdoor and active lifestyle.
- **Functional Fashion:** The trend of fashionable yet functional outdoor wear like Marcel Wanders and Puma's can disrupt the traditional fashion industry by providing versatility and practicality in clothing.

### Industries Being Reshaped

- **Fashion and Apparel:** Collaborations like Marcel Wanders and Puma's can provide new opportunities for innovation and growth in the fashion and apparel industry.
- **Outdoor Industry:** Outdoor collections like Marcel Wanders and Puma's can disrupt the traditional outdoor industry by providing stylish and functional products for outdoor activities.
- **Luggage and Travel Accessories:** Collaborating with designers like Marcel Wanders can disrupt the traditional luggage and travel accessories industry by offering unique and trendy designs that appeal to the younger generation.

## Related on Trend Hunter

- [Collaborative Durable Fashion Capsules](https://www.trendhunter.com/trends/and-wander-4.md)
- [Technical Camping Capsule Collections](https://www.trendhunter.com/trends/and-wander-ss23-camping-collection.md)
- [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md)
- [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md)
- [Eclectic Contemporary Home Collections](https://www.trendhunter.com/trends/secret-garden2.md)
- [Collaborative Luggage Bags](https://www.trendhunter.com/trends/stylish-suitcases.md)
- [Winter Boot Collabs](https://www.trendhunter.com/trends/the-adidas-x-moon-boot.md)
- [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md)
- [Climbing-Inspired Capsule](https://www.trendhunter.com/trends/topologie-x-universal-works.md)