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# Jazzed-Up Riding Hoods
Designer Zawann Reinvents Fairytale Style

By Luisa Amanda Gomes | Published 2010-03-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/designer-zawann
References: [thetrendygirl.net](http://www.thetrendygirl.net/2010/03/zawann-x-alice-in-wonderland.html) & [blog-fr.dawanda](http://blog-fr.dawanda.com/2010/02/17/rencontre-avec-zawann-2/)

[Self-taught fashion designer](https://www.trendhunter.com/trends/sujitha-shivajothi) Zawann has reinvented little miss Red Riding Hood iconic headgear. Although this line is said to be inspired by Tim Burton’s rendition of ‘Alice in Wonderland,’ I can’t help wanting to give Zawann’s model a picnic basket and send her off to grandma's house.

The hoods are imaginative, fun and full of energy. I suppose if little Red Riding Hood went exploring in the woods with one of Zawann’s designs, she would attract more than just [a hungry wolf](https://www.trendhunter.com/trends/naked-wolfe-bambi-boot).

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 78% | Activity: 66% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Fairytale Fashion:** Zawann's imaginative and fun hoods could influence a trend towards fairytale-inspired fashion.
- **Iconic Headgear:** Zawann's redesign of the iconic Red Riding Hood hood could create a wave of interest in unique and new interpretations of classic fashion pieces.
- **Fantastical Design:** Zawann's style and creativity could inspire a trend towards more fantastical and imaginative fashion designs.

### Who This Affects Most

- **Fashion:** Zawann's reinvention of classic fairytale fashion could create opportunities for disruptive innovation within the fashion industry.
- **Costume Design:** Zawann's whimsical and imaginative designs could lead to disruptive innovation opportunities in the costume design and theater industry.
- **Accessories:** Zawann's reinvention of the Red Riding Hood hood could influence a trend towards unique and statement accessories, creating opportunities for disruptive innovation in the accessory market.

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