# Designer Wallpaper Collaborations The Rifle Paper Co. x Hygge & West Range Boasts Vivid Wall Decor By Jana Pijak | Published 2014-09-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/designer-wallpaper References: [honestlywtf](http://honestlywtf.com/home/rifle-paper-co-x-hygge-west/) & [instagram](http://instagram.com/p/lkjxxmCllL/) When recounting the most exciting moments in design history, the opulence of baroque interiors comes to mind and inspires this collection of designer wallpaper. While a sleek and modern design aesthetic may have put an end to ornate decor, the [Rifle Paper Co](https://www.trendhunter.com/trends/rifle-paper-co-launched) x Hygge & West collection looks to the past for inspiration with their line of retro wall covers. Celebrating the popular return of [vintage design accents](https://www.trendhunter.com/trends/the-newstalgia), this collaborative collection features a versatile wall decor range. Whether adorned with urban skyline imagery or botanical graphics, this [designer wallpaper collection](https://www.trendhunter.com/trends/immersive-surfaces) is sure to appeal to vintage design lovers and those with an appreciation for vibrant wall decals, bold art work or intricately embroidered tapestries. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 23% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Vintage Wallpaper Revival:** There is a growing trend for vintage wallpaper designs that can be updated with modern twists to appeal to diverse customer preferences. - **Collaborative Design Partnerships:** The partnership between the Rifle Paper Co. and Hygge & West speaks to the growing trend of partnerships and collaborations across industries to create new and exciting products. - **Versatile Wall Decor Range:** Consumers are seeking wallpaper that is not only visually appealing, but also flexible enough to be adapted to different living spaces and interior design styles. ### Where This Applies - **Interior Design:** Interior design companies can innovate by collaborating with visual artists to create unique and versatile wallpaper designs that appeal to a growing demand for vintage-inspired and adaptive interior decor. - **Art and Design Retail:** Art and design retail companies can benefit from creating collaborative partnerships to increase their offerings to consumers looking for innovative and unique wall decor options. - **Home Improvement:** Home improvement companies can tap into the demand for versatile interior design choices and offer a variety of textured wall covering options that are functional as well as decorative. ## Related on Trend Hunter - [Folk Art-Inspired Wallpapers](https://www.trendhunter.com/trends/backdrop.md) - [Fashionable Wall Coverings](https://www.trendhunter.com/trends/fashionable-wall-coverings.md) - [Renter-Friendly Wallpaper Collections](https://www.trendhunter.com/trends/renter-friendly-wallpaper.md) - [Vibrantly Bold Wallpaper Collections](https://www.trendhunter.com/trends/otto-studio.md) - [Commemorative Luxury Wallpapers](https://www.trendhunter.com/trends/diptyque-2.md) - [Bespoke Wallpaper Collaborations](https://www.trendhunter.com/trends/bespoke-wallpaper.md) - [Colorful Wallpaper Collections](https://www.trendhunter.com/trends/carte-blanche.md) - [Hand-Painted Wallpaper Series](https://www.trendhunter.com/trends/sylvan.md) - [Fragrance Inspired Wallpapers](https://www.trendhunter.com/trends/wallpaper-collection.md)