# Designer Vitamins Personalized Pills By Bianca | Published 2008-01-14 | Science Source: Trend Hunter, https://www.trendhunter.com/trends/designer-vitamins-personalized-pills References: [nationalpost](http://www.nationalpost.com/life/story.html?id=226801) & [nutrichem](http://www.nutrichem.com/About/index.html) Now that you can customize just about anything, why not get some [personalized designer vitamins](https://www.trendhunter.com/trends/smart-supplements)? "Body chemistry balancing" laboratories conjure up cocktails to meet the specific needs of each customer, addressing any imbalances or deficiencies detected in assessment blood and urine tests. Canadians spent $1.8 billion on vitamins and supplements in 2006 according to a research study by Nutrition Business Journal. They clearly value their health and are willing to spend generous amounts on products promising to improve it. That's why there's a market for the perfect pill. The mixologists at companies like NutriChem whip up a blend of supplements to address such things as [digestive problems, fatigue, depression](https://www.trendhunter.com/trends/fatima-rifai) and even autism. It all started when he created [custom mixes](https://www.trendhunter.com/trends/pillser-ask) for children with Down syndrome. 10 ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### What's Driving This Trend - **Customized Supplements:** Opportunities for personalized designer vitamins that address specific health needs can disrupt the traditional vitamin and supplement market. - **Body Chemistry Balancing:** Laboratories specializing in body chemistry balancing through personalized vitamins and supplements have the potential to revolutionize the health and wellness industry. - **Targeted Health Solutions:** The rise of targeted health solutions in the form of personalized designer vitamins can offer disruptive innovation opportunities for improving overall well-being. ### Who This Affects Most - **Health and Wellness:** The health and wellness industry can benefit from the disruptive innovation of personalized designer vitamins and customized supplements. - **Pharmaceutical:** The pharmaceutical industry should explore opportunities in personalized pills and customized vitamin blends to meet the growing demand for targeted health solutions. - **Nutraceutical:** The nutraceutical industry can tap into the trend of body chemistry balancing by offering personalized vitamins and supplements to enhance individual health outcomes. ## Related on Trend Hunter - [Personalized Vitamin Packs](https://www.trendhunter.com/trends/daily-vitamin-pack.md) - [Genetically Personalized Supplements](https://www.trendhunter.com/trends/genetically-personalized-supplement.md) - [Personalized Skin Supplements](https://www.trendhunter.com/trends/neutrogena-1.md) - [Personalized Multivitamin Services](https://www.trendhunter.com/trends/personalized-multivitamin-service.md) - [Personalized Nutritional Platforms](https://www.trendhunter.com/trends/alyve-wellness.md) - [Tailored Multi-Layer Gummies](https://www.trendhunter.com/trends/nutrient-gummy-stacks.md) - [Personalized Daily Supplements](https://www.trendhunter.com/trends/vyv.md) - [Personalized Wellness Supplements](https://www.trendhunter.com/trends/vous-vitamin-x-optum-now.md) - [Plant-Based Nutritional Supplements](https://www.trendhunter.com/trends/younited-wellness.md)