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# Luxe Fashion House Villas
House Fendi is Developing Fashion-Styled Villas in Dubai

By Thomas Wade-West | Published 2013-10-31 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/designer-villas
References: [luxurylaunches](http://luxurylaunches.com/real_estate/fendi-villas-dubai.php)

For those in the Middle East looking to purchase new real estate, consider these new luxury designer villas by [House Fendi](https://www.trendhunter.com/trends/house-of-dior-new-york) and [Damac Properties](https://www.trendhunter.com/trends/chelsea-football-club). Damac is one of the Middle East’s largest luxury private developers and has recently collaborated with the [Italian luxury brand House Fendi](https://www.trendhunter.com/trends/fendi-celebrates-its-100th).

The purpose of these developments is to create fashion-styled interiors that are inspired by cross-cultural influences. The luxurious villas are to be set on an island of 28 million square feet—set ot overlook the Trump International Golf Club. These villas will use Fedi Casa designs and use elegant objects and particular timeless ambiences to embody the Fendi aesthetic. Fendi interior designers have been hired for the project to create a prestigious living expeirence and up the highest standard of living.

This collaborative project is a three million dollar investment which is set to combine both differing cultures and integrate more fashion design into homes.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 82% | Activity: 95% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Why This Trend Is Growing

- **Fashion-styled Villas:** Disruptive innovation opportunity: Incorporating high-end fashion design into real estate properties to create unique and luxurious living experiences.
- **Cross-cultural Influences:** Disruptive innovation opportunity: Blending diverse cultural elements in interior design to cater to a global audience and create a unique aesthetic.
- **Fashion-integrated Homes:** Disruptive innovation opportunity: Integrating fashion concepts and objects into home interiors for a visually appealing and sophisticated living environment.

### Industries Being Reshaped

- **Real Estate:** Disruptive innovation opportunity: Partnering with luxury fashion brands to develop exclusive designer villas and redefine the concept of luxury living.
- **Interior Design:** Disruptive innovation opportunity: Collaborating with fashion brands to create fashion-styled interiors that bring a fresh and unique perspective to the field of interior design.
- **Luxury Goods:** Disruptive innovation opportunity: Expanding into the real estate market by offering fashion-oriented luxury homes and creating a new revenue stream for luxury fashion brands.

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