# Paper Sock Lookbooks This Collection of Designer Socks is Showcased in a Papercraft World By Laura McQuarrie | Published 2016-04-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/designer-socks References: [design-milk](http://design-milk.com/odd-pears-x-magda-ksiezak-collaboration/?utm_source=feedly&utm_medium=webfeeds) & [oddpears](http://www.oddpears.com/) To showcase its latest collection of [designer socks](https://www.trendhunter.com/trends/magnetic-couples-socks), Odd Pears collaborated with [paper artist](https://www.trendhunter.com/trends/fragmenti) Magda Ksiezak to create a playful lookbook. Each abstract photo features just a single foot wearing the real textile sock. Other than the Odd Pears sock depicted in each scene, all other elements are recreated in paper form. The result is a collection of images that gives viewers pause, causing them to question if what they are seeing is a 2D object or a 3D rendering. Papercraft is one type of handiwork that never fails to amuse audiences. On a small scale like this, these quirky scenes provide the perfect way to highlight the socks. It's easy to imagine that other [fashion accessories](https://www.trendhunter.com/trends/creative-class-uniform) and small objects could be photographed in a similar way to show off their unique attributes. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 55% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Papercraft Lookbooks:** Using papercraft to showcase products brings a playful and unique visual aesthetic that captures consumer attention. - **Abstract Photography:** Using abstract photography techniques can create visually stunning images that engage viewers and spark curiosity. - **Product Highlighting:** Photographing products in creative ways, such as using papercraft or abstract photography, can effectively showcase their unique features and qualities. ### Who This Affects Most - **Fashion Accessories:** The fashion accessories industry can utilize papercraft lookbooks and abstract photography techniques to showcase their products and captivate consumers. - **Art and Craft Supplies:** The art and craft supplies industry can explore the potential of papercraft as a creative marketing tool and source of inspiration for customers. - **Photography Services:** Photography services can offer papercraft and abstract photography options to their clients, providing unique and eye-catching visuals for product campaigns and advertisements. ## Related on Trend Hunter - [Magnetic Hand-Holding Socks](https://www.trendhunter.com/trends/handholding-socks.md) - [Artistic Gen Z-Inspired Socks](https://www.trendhunter.com/trends/doublesoul.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Experiential Sock Pop-Ups](https://www.trendhunter.com/trends/not-a-sock-shop.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Playful Children-Focused Sets](https://www.trendhunter.com/trends/soap-pen.md) - [Luxury Eco-Conscious Socks](https://www.trendhunter.com/trends/madmia.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Creative Promotional Gifts](https://www.trendhunter.com/trends/sock-gift-box.md)