# Designer Soap on a Rope The Tom Ford Cleansing Bar By Ayman | Published 2008-12-06 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/designer-soap-on-a-rope-tom-ford-cleansing-bar References: [tomford](http://www.tomford.com/en/default.aspx?folderId=4d1518a5-1e9f-4125-a762-090b11aee51f) Tom Ford wants you to wash your hands of the spiraling economy with his new $18 Cleansing Bar. Yes, eighteen bucks for one bar of soap. But this isn’t just a normal soap. It’s a soap on a rope that is scented with the [Tom Ford For Men fragrance](https://www.trendhunter.com/trends/tom-ford-beauty-brand). Ford describes the new product as, "Old world tradition meets new world glamour with this deluxe soap on a rope that lathers up easily and rinses off quickly without drying the skin. Leaves the body clean, moisturized and lightly scented with TOM FORD FOR MEN." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 41% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Luxury Personal Care Products:** The trend of luxury personal care products presents opportunities for disruptive innovation through the creation of high-end, unique and specialized beauty and grooming items. - **Premium Fragrance-infused Products:** The trend of premium fragrance-infused products opens up opportunities for disruptive innovation by combining scents with various consumer goods for a luxurious and personalized sensory experience. - **Experiential Packaging Design:** The trend of experiential packaging design offers disruptive innovation opportunities by creating interactive and visually captivating product packaging that enhances the overall user experience. ### Who This Affects Most - **Personal Care and Beauty:** The personal care and beauty industry can explore disruptive innovation opportunities by crafting high-end and unique products that cater to the luxury segment of the market. - **Fragrance and Perfume:** The fragrance and perfume industry can capitalize on disruptive innovation opportunities by incorporating scent into various products beyond traditional perfumes, expanding the concept of fragrance application. - **Packaging and Design:** The packaging and design industry can leverage disruptive innovation by introducing interactive and visually captivating packaging solutions that engage consumers on a sensory and emotional level. ## Related on Trend Hunter - [Opulent Scented Bar Soaps](https://www.trendhunter.com/trends/celine-soap.md) - [Herbaceous Solid Soaps](https://www.trendhunter.com/trends/tomato-soap.md) - [Hotel-Branded Luxury Soaps](https://www.trendhunter.com/trends/soeder-and-htel-amour.md) - [Coffee-Powered Soap Bars](https://www.trendhunter.com/trends/coffee-soap-bar.md) - [Scented Body Cleansers](https://www.trendhunter.com/trends/evolvetogether.md) - [Vintage-Inspired Soap Sets](https://www.trendhunter.com/trends/valobra-gift-box-soap-set.md) - [Motorcycle-Themed Bar Soaps](https://www.trendhunter.com/trends/motorcycle-bar-soap.md) - [Collaboration Fantasy Adventure Soaps](https://www.trendhunter.com/trends/the-one-ring-rinse.md) - [Elevated Elegant Soap Dishes](https://www.trendhunter.com/trends/elegant-soap-dishes.md)