# On-the-Go Fruit Protein Smoothies The Designer Smoothie is a Protein Shake Alternative By Niko Pajkovic | Published 2021-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/designer-smoothie References: [nosh](https://www.nosh.com/food-wire/2021/designer-wellness-introduces-shelf-stable-portable-protein-fruit-snack-designer-smoothie/) & [designerwellness](https://designerwellness.com/)  Supplement brand [Designer Wellness](https://www.trendhunter.com/trends/designer-collagen) has announced the launch of the Designer Smoothie, a new range of shelf-stable [protein smoothies](https://www.trendhunter.com/trends/peets-vitality-menu-protein-smoothies) made from natural fruit. The lineup currently includes three smoothie flavors: Mixed Berry, Strawberry Banana, and Tropical Fruit. The Designer Smoothie intends to offer customers an alternative to [traditional chocolate and vanilla-flavored protein shakes](https://www.trendhunter.com/trends/grenade-protein-shakes). With a focus on health benefits, the product is also all-natural, gluten-free, and contains zero added sugar. In addition, each smoothie boasts 12 grams of protein, which is derived from high-quality whey isolate. “Designer Smoothie tastes great and definitively has more protein and less sugar and carbs than other similar products. With cleaner labels, we expect that people will throw it into a gym bag, lunch box, purse, office drawer or consume it during training and exercise instead of a nutrition bar or gel," said Paul Pruett, CEO of Designer Wellness. Image Credit: Designer Wellness ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 82% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Natural Fruit Protein Smoothies:** The trend of offering shelf-stable protein smoothies made from natural fruit can disrupt the traditional protein shake industry and offer a healthy and convenient alternative - **Gluten-free and Low Sugar Supplements:** More supplement brands can explore a gluten-free and low-sugar approach in creating their products, making it more appealing to health-conscious consumers - **Cleaner Labels in the Health Supplement Industry:** The trend towards cleaner labels for health supplements can disrupt the industry and attract more consumers who are concerned about the ingredients they put in their bodies ### Sectors Adopting This - **Health Supplement Industry:** The health supplement industry can explore the potential of offering healthier and more natural options in response to the growing demand among consumers for a healthier lifestyle - **Fitness Industry:** Fitness centers and gyms can offer healthy on-the-go options like the Designer Smoothie to cater to health-conscious individuals who require a quick and convenient way to supplement their protein intake - **Food and Beverage Industry:** The food and beverage industry can expand their offerings by venturing into the healthy drink market and offering protein-rich, natural fruit smoothies that can cater to health-conscious consumers looking for a nutritious snack ## Related on Trend Hunter - [Delicious Protein-Packed Smoothies](https://www.trendhunter.com/trends/highprotein-smoothie.md) - [Nutritious Protein Smoothies](https://www.trendhunter.com/trends/pressed-juicery-protein-smoothies.md) - [Richly Flavored Protein Smoothies](https://www.trendhunter.com/trends/high-protein-smoothie.md) - [Prebiotic Protein Smoothies](https://www.trendhunter.com/trends/protein-collection-and-systems.md) - [Organic High-Protein Smoothies](https://www.trendhunter.com/trends/organic-highprotein-smoothies.md) - [Protein Smoothie Bowls](https://www.trendhunter.com/trends/protein-smoothie-bowls.md) - [Chocolate Almond Protein Smoothies](https://www.trendhunter.com/trends/chocolate-almond-protein-smoothie.md) - [Protein-Laden Probiotic Smoothies](https://www.trendhunter.com/trends/proteinladen-probiotic-smoothies.md) - [On-the-Go Protein Milkshakes](https://www.trendhunter.com/trends/arla-protein-milkshake.md)