# Sidekicks For Charity T-Mobile Designer Phones By cosio55 | Published 2007-09-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/designer-sidekicks-for-charity References: [engadget](http://www.engadget.com/2007/09/25/t-mobile-rolls-deep-with-designer-sidekicks-for-charity/) & [cgi3.ebay](http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=ftbc_usa) T-Mobile teamed up with a bunch of fashionistas to design this spruced up [Sidekick](https://www.trendhunter.com/trends/wearable-mobility-device). This phone isn't just about being in style or having the latest gadget -- the phone's owner will also be contributing to a g good cause. The profits will benefit Fashion Targets Breast Cancer, an organization that raises money for [breast cancer research and treatment](https://www.trendhunter.com/trends/asda-tickled-pink) around the world. **Implications** - Consumers are constantly bombarded by requests for donations to various charities, making it difficult to determine who to contribute to. By collaborating with another company's product, a company can alter the way in which they ask for contributions and appeal to a wider audience. Companies who are eager to stand out against their competitors may look to converge their attributes with those of other industries. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 73% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Collaborative Cause Marketing:** Companies can alter the way in which they ask for donations and appeal to a wider audience by collaborating with another company's product. - **Fashion for a Cause:** Fashion brands and organizations can leverage their influence to raise money for charitable causes like breast cancer research and treatment. - **Convergence of Industries:** Companies can differentiate themselves by combining their attributes with those of other industries. ### Industries Being Reshaped - **Charitable Organizations:** Charities can explore collaborations with other industries to increase fundraising efforts and reach a wider audience. - **Fashion Industry:** Fashion brands can use their influence and design capabilities to create products that raise funds for charity. - **Mobile Phone Industry:** Mobile phone companies can partner with charitable organizations to create designer phones that not only appeal to consumers but also contribute to a good cause. ## Related on Trend Hunter - [Pink Socialite Smartphones](https://www.trendhunter.com/trends/razr-plus-1.md) - [Tex-Mex Cancer Campaigns](https://www.trendhunter.com/trends/breast-cancer-research-foundation.md) - [Youth Mental Health-Supporting Shirts](https://www.trendhunter.com/trends/kids-help-phone.md) - [Charitable Donation Features](https://www.trendhunter.com/trends/rokt.md) - [Swappable Keypad Cellphones](https://www.trendhunter.com/trends/sidephone-sp01.md) - [Symbolic Pink-Segmented Watches](https://www.trendhunter.com/trends/together-in-pink-collection.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Charitable Cosmetic Duos](https://www.trendhunter.com/trends/blush-highlighter1.md) - [Y2K Beaded Phone Straps](https://www.trendhunter.com/trends/string-ting.md)