# Convenient Shoe Rental Services Designer Shoe Warehouse Lets You Rent Shoes for Special Occasions By Ell Smith | Published 2017-10-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/designer-shoe-warehouse References: [psfk](https://www.psfk.com/2017/10/shoe-rental-service-lets-customers-try-pair-before-buying.html) & [dsw](https://www.dsw.com/en/us/) Designer Shoe Warehouse, a discount shoe store based in Columbus Ohio is trialing a new service in which customers can [rent shoes for a particular occasion](https://www.trendhunter.com/trends/rental-pop-up). When considering special events such as [weddings or prom nights](https://www.trendhunter.com/trends/bridal-shopping), attendees are typically left with very little affordable shoe options, resulting in the purchasing of an expensive shoe that is only worn for one night. Posing as a solution to this issue, Designer Shoe Warehouse now lets consumers rent a pair of shoes for a specific amount of time -- offering a service that eliminates the financial burden. In addition to the shoe rental service, Designer Shoe Warehouse is trialing a [shoe storage concept](https://www.trendhunter.com/trends/rotating-shoe-rack), in which consumers can store shoes that are out of season. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 85% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Shoe Rental Services:** The convenience of renting shoes for special occasions offers a disruptive innovation opportunity for the fashion industry. - **Affordable Shoe Options:** Providing affordable shoe options for special events can disrupt the traditional retail model and create new opportunities for fashion retailers. - **Shoe Storage Concepts:** Introducing shoe storage concepts can disrupt the traditional wardrobe organization methods and provide a solution for storing out-of-season shoes. ### Where This Applies - **Fashion Retail:** The fashion retail industry can leverage shoe rental services as a disruptive innovation opportunity to cater to customers' special event needs without the high cost. - **Event Rentals:** The event rentals industry can explore partnerships with shoe rental services to offer a comprehensive package for customers attending special occasions. - **Home Organization:** The home organization industry can benefit from collaborating with shoe storage concepts to offer innovative and practical solutions for storing footwear. ## Related on Trend Hunter - [Designer Shoe Protection Services](https://www.trendhunter.com/trends/shoe-protection.md) - [Event-Ready Spring Shoes](https://www.trendhunter.com/trends/aldo-1.md) - [Wedding Guest Outfit Rentals](https://www.trendhunter.com/trends/by-rotation-and-airbnb.md) - [Rentable Wedding Florals](https://www.trendhunter.com/trends/rentable-wedding-bouquets.md) - [P2P Clothing Rental Platforms](https://www.trendhunter.com/trends/sizters-rent-lend-fashion.md) - [Bridal On-Demand Delivery Partnerships](https://www.trendhunter.com/trends/bridal-ondemand-delivery.md) - [Men's Jewelry Rental Programs](https://www.trendhunter.com/trends/jewelry-rental-program.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Convenience-Focused Rotating Shoe Racks](https://www.trendhunter.com/trends/rotating-shoe-rack.md)