# Designer Sausages Firma Creates Deliciously Chic Wiener Jackets in Russia By Cowbag | Published 2009-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/designer-sausage-firma-provides-meat-to-be-proud-of References: [thetrendygirl.net](http://www.thetrendygirl.net/2009/05/firma-design.html) & [firmabymildberry](http://firmabymildberry.com/) Fashionable designer sausage casings may just be what is needed to boost [sausage sales](https://www.trendhunter.com/trends/johnsonville-sliced-sausages), or so is the thought of Russian design company, Firma. The [designer sausages](https://www.trendhunter.com/trends/cheeseburger-bratwurst) in the gallery are a little ridiculous, but Firma has almost won me over with their unique take on [food decoration](https://www.trendhunter.com/trends/colmans-squeezy-bottle). Note, almost. Check out this gallery of deliciously creative Russian sausages wrapped in designs like funky letters, curvy smoke and a graphic image of a woman. **Implications** - A modern update to a traditional commodity can help companies distinguish themselves from others in large markets. By offering consumers a customized experience, a company will appeal to consumers who are fashion and design-inclined. The development of novelty or specialty items will attract buyers from other markets, who were previously uninterested in the product. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 2% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fashionable Food:** Creating designer casings for traditional food products can differentiate companies in crowded markets and appeal to design-savvy consumers. - **Customized Experience:** Offering consumers a personalized and unique experience can attract a niche market of buyers who value fashion and design. - **Novelty and Specialty:** Developing novelty or specialty food items can attract customers from different industries who were previously uninterested in the product. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore new opportunities by incorporating fashion and design elements into traditional products. - **Packaging and Printing:** The packaging and printing industry can provide customized and creative solutions for companies looking to differentiate their food products through unique casings. - **Retail and Fashion:** The retail and fashion industry can collaborate with food companies to create designer food products that appeal to fashion-conscious consumers. ## Related on Trend Hunter - [Health-Conscious Chicken Sausages](https://www.trendhunter.com/trends/the-sausage-project.md) - [Nostalgic Pesto Sausages](https://www.trendhunter.com/trends/pesto-sausage.md) - [Savory Better-for-You Sausages](https://www.trendhunter.com/trends/the-sausage-project-chicken-sausages.md) - [Flavor-Packed Sausage Ranges](https://www.trendhunter.com/trends/richmond-extra-tasty.md) - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md) - [Juicy Meat-Free Sausages](https://www.trendhunter.com/trends/new-plantbased-sausage.md) - [Sausage-Shaped Grillable Cheeses](https://www.trendhunter.com/trends/cheesedog.md) - [Filled Sausage Meatballs](https://www.trendhunter.com/trends/sausage-bomb.md) - [Artisanal Sausage Pet Snacks](https://www.trendhunter.com/trends/artisanal-sausage-slices.md)