# Eye-Catching Designer Rugs The Drenthe Heath Rug by Claudy Jongstra is Unique and Pricy By Kalin Ned | Published 2022-12-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/designer-rug References: [thefutureperfect](https://www.thefutureperfect.com/product/rugs/drenthe-heath-rug/)  Designer rugs can make striking aesthetic statements for any home interior and this proves to be true in the case of Claudy Jongstra's Drenthe Heath Rug. Retailing for a whooping sum of $72,000, the piece is truly a pure example of uniqueness and craftsmanship. The rug is offered to luxury-minded consumers as part of the Design Miami 2022 collection. The designer rug is surely one of a kind. It was created with rare materials, "a radical soil-to-soil philosophy, no-waste approach," and through community collaboration. With a studio practice based in a rural northern province of The Netherland, Claudy Jongstra sources wool for her works from a local flock of rare, indigenous Drenthe Heath sheep. They are known to be "the oldest breed in Northern Europe." Image Credit: Claudy Jongstra ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 75% | Activity: 34% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Designer Rugs:** Opportunity for high-end home decor companies to offer unique and expensive pieces to affluent consumers. - **Sustainable Material Use:** Innovative methods for obtaining and using rare materials can be explored to create distinctive and environmentally-friendly products. - **Community Collaboration:** Partnerships with local communities and artisans can lead to the creation of bespoke and culturally-rich home decor items. ### Sectors Adopting This - **Home Decor:** Companies specializing in high-end home decor items can consider offering unique designer rugs to their product lineup. - **Sustainability:** Businesses dedicated to sustainable sourcing and manufacturing can explore sustainable alternatives to traditional rug materials. - **Artisanal Products:** Industries involved in artisanal fabric production and community collaboration can collaborate with designers to offer one-of-a-kind pieces for luxury consumers. ## Related on Trend Hunter - [Drought-Awareness Rug Designs](https://www.trendhunter.com/trends/dryland-rug.md) - [Hand-Knotted Rug Collections](https://www.trendhunter.com/trends/hare-klein.md) - [Mesmerizing Artful Patterned Rugs](https://www.trendhunter.com/trends/electtrico-collection.md) - [Desert-Inspired Floor Coverings](https://www.trendhunter.com/trends/dune-rug.md) - [Luxurious Handwoven Rugs](https://www.trendhunter.com/trends/crate-barrel.md) - [Floral-Inspired Home Rug Capsules](https://www.trendhunter.com/trends/magical-garden.md) - [70s-Inspired Plush Shag Rags](https://www.trendhunter.com/trends/petra-rug-collection.md) - [Exquisite Textured Rug Designs](https://www.trendhunter.com/trends/textured-rug.md) - [Liquified Persian Textile Rugs](https://www.trendhunter.com/trends/say-touche.md)