# Selfie-Friendly Fitting Rooms Karl Lagerfeld's Designer Retail Store has Built-In Selfie Stations By Laura McQuarrie | Published 2014-10-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/designer-retail-store References: [refinery29](http://www.refinery29.com/2014/03/64613/karl-lagerfeld-selfie-stations) & [fashionista](http://fashionista.com/2014/03/karl-lagerfeld-london-store-selfie-ipads/) Karl Lagerfeld has been pretty vocal about his feelings towards the selfie phenomenon—equating the photos to "visual masturbation," but realizing this is now a huge part of the way people share their lives and shop, Karl Lagerfeld's [flagship designer retail store](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1) in London features [iPad](https://www.trendhunter.com/trends/nespresso) stations in the fitting rooms that make it easy to snap a selfie. When trying on a garment, the iPad stations are pretty useful for getting a sense of what you look like in an outfit, or send it off to a friend for a second opinion. To make the experience all the more immersive, the iPad stations in-store are also equipped with several Lagerfeld-inspired photo filters and visitors are inspired to "Kapture, Kreate, and Post" their selfies on social media. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 78% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Selfie-friendly Fitting Rooms:** Retail stores are innovating fitting rooms to become more interactive, allowing customers to take selfies and share their looks on social media. - **In-store Ipad Stations:** Retail stores are incorporating iPad stations in their fitting rooms to provide customers with an interactive shopping experience that includes taking selfies and exploring creative photo filters. - **Social Media Integration:** Retail stores are enhancing the shopping experience by encouraging customers to share their try-on selfies on social media and interact with the brand through new marketing strategies. ### Where This Applies - **Fashion Retail:** Fashion retailers can benefit from incorporating in-store selfie stations to enhance the shopping experience and attract customers through social media. - **Technology:** Technology companies can collaborate with retail stores to create interactive fitting room experiences that utilize iPad stations and creative filters to provide customers with a personalised shopping experience. - **Social Media Marketing:** Marketing agencies can assist fashion retailers with social media integration and new marketing strategies to enhance customer engagement through try-on selfies. ## Related on Trend Hunter - [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md) - [AR Locker Rooms](https://www.trendhunter.com/trends/ar-locker-room.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Bag-Modeling AR Mirrors](https://www.trendhunter.com/trends/tabby-bag.md) - [Inaugural Luxury Furniture Brands](https://www.trendhunter.com/trends/karl-lagerfelds-namesake-brand.md) - [Multi-Sensory Flagship Stores](https://www.trendhunter.com/trends/kate-shibuya.md) - [Minimally Designed Store Openings](https://www.trendhunter.com/trends/selfportrait-store.md) - [AI-Powered Portrait Studios](https://www.trendhunter.com/trends/ai-powered-portrait-studio.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md)