# Fashion Pronunciation Guides i-D Magazine Teaches You to Speak Like a True Fashionista By Megan Facciuolo | Published 2014-03-29 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/designer-pronunciation References: [designtaxi](http://designtaxi.com/news/364691/A-Provocative-A-Z-Pronunciation-Guide-To-Fashion-House-Names/) & [i-d.vice](http://i-d.vice.com/en_gb/watch/episode/2047/a-z-of-pronunciation) Fashion house names can be foreign territory with regard to pronunciation, so fashion magazine i-D created a video to help you with your [designer pronunciation](https://www.trendhunter.com/trends/say-my-name). In orderly fashion, this guide features models vocalizing designer names and can teach you to speak in an orderly manner. Some confusing fashion houses like Azzedine Alaïa are clarified by sultry models: AH’ZE’DEEN AH’LAI’AH is subtitled underneath their lips as they pronounce it. Another popular label, [Moschino](https://www.trendhunter.com/trends/moschino-x-milano-handbag), is usually presumed to have a "sh" sound in it, but it is actually pronounced MO'SKEE'NO. These designer names are commonly mispronounced, but you don't have to be a part of that group any longer. You can now sound like Anna Wintour on your next shopping trip. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 47% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Fashion Pronunciation Guides:** Using video tutorials to assist with the correct pronunciation of designer names. - **Language Learning in Fashion:** Combining fashion education with language learning to improve communication in the industry. - **Personal Branding in Fashion:** Enhancing one's fashion credibility by mastering the pronunciation of designer names. ### Who This Affects Most - **Fashion Education:** Creating online courses or tutorials that teach fashion enthusiasts the correct pronunciation of designer names. - **Language Learning:** Developing language learning apps or platforms that incorporate fashion- and design-related vocabulary. - **Fashion Publications:** Publishing pronunciation guides in fashion magazines or creating dedicated sections on fashion websites. ## Related on Trend Hunter - [Digital Fashion Academies](https://www.trendhunter.com/trends/clo-academy.md) - [Spherical Collaboration Fashion Speakers](https://www.trendhunter.com/trends/fendi-x-devialet-mania.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [AI Fashion Designs](https://www.trendhunter.com/trends/aidriven-fashion.md) - [Fashion AI Platforms](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored.md)