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# Debuting Designer Pop-Ups
Cherry Los Angeles' Introductory Pop-Up Store is Red-Accented

By Kalin Ned | Published 2018-04-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/designer-popup
References: [hypebeast](https://hypebeast.com/2018/4/cherry-los-angeles-pop-up) & [cherryla](https://cherryla.com/)

Streetwear brand Cherry Los Angeles is making its debut on the scene during a [fashion designer pop-up shop](https://www.trendhunter.com/trends/louis-vuittons-soho-popup) on Fairfax. The label boasts its first collection, titled 'MICRO-DOSE,' with a creative approach that includes some of the most effective ways to appeal to the millennial generation. Cherry Los Angeles uses a recurring red motif as a chromatic attention-grabber. In addition, the fashion designer [pop-up location](https://www.trendhunter.com/trends/sundae-school-2) is curated in such a way that it easily induces feelings of nostalgia with 90s-inspired bedroom interiors.

With retro posters of Carmen Electra, Porsche Turbos, Dennis Rodman, and even Acid House smiley faces, Cherry Los Angeles creates a straightforward and potent [brand imagery](https://www.trendhunter.com/trends/wynn-palace-macau-popup) that will ensure the brand goes a long way with its targeted audience.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 86% | Activity: 47% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Fashion Designer Pop-ups:** Popup shops curated with nostalgic, 90s-inspired aesthetics provide a unique and immersive shopping experience.
- **Chromatic Attention-grabbers:** Incorporating a recurring red motif in branding and design captures the attention of millennial consumers.
- **Creative Streetwear Collections:** Brands that take a unique and creative approach to streetwear design can carve out a niche in the competitive fashion industry.

### Industries Being Reshaped

- **Fashion:** Innovative pop-up shops and creative streetwear collections contribute to the evolution of the fashion industry.
- **Retail:** The use of nostalgic aesthetics and attention-grabbing design elements can be applied to enhance the shopping experience in various retail sectors.
- **Marketing:** The strategic use of chromatic attention-grabbers can be leveraged by marketers to engage millennial consumers and increase brand awareness.

## Related on Trend Hunter

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- [Cherry Red Winter Capsules](https://www.trendhunter.com/trends/cherry-girl.md)
