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# Nostalgia-Inducing Archival Tributes
OLD CÉLINE Pays Homage to Designer Phoebe Philo's 10 Year Run

By Kalin Ned | Published 2019-01-23 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/designer-phoebe-philo
References: [oldceline](https://www.oldceline.com/) & [instagram](https://www.instagram.com/oldceline/?hl=en)

Luxury designer Phoebe Philo has been openly commemorated and celebrated via an online archival platform and a connected [Instagram](https://www.trendhunter.com/trends/archival-logo) account. Intuitively dubbed 'OLD CÉLINE,' the project takes a look back at the elegance and gracefulness that adorned the creative's years at French ready-to-wear brand CÉLINE. The retrospective spans a decade — from 2008 and 2018, and features collections, ad campaigns and other label-related projects designer Phoebe Philo was "at the helm" of.

Both the Instagram and the website present an artistic curation of archival materials that engage consumers in a nostalgic trans, while teaching them about the label's recent heritage and Philo's creative approach.

OLD CÉLINE presents a type of gallery that spotlights noteworthy moments in luxury fashion -- a good example would be the Joan Didion ad that was shot by Jurgen Teller in 2015.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 71% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### Key Themes Behind This Trend

- **Fashion Archival Platforms:** Creating an online archival platform for a brand’s past work is a way to foster a deeper connection with consumers and promote nostalgia in the fashion industry.
- **Nostalgic Branding:** Using nostalgia to market luxury fashion brands is a trend that helps to connect with consumers emotionally and create a sense of shared history.
- **Creative History Retrospectives:** Brands can spotlight noteworthy moments in their own creative history to create an immersive experience for consumers and foster strong brand loyalty.

### Where This Applies

- **Luxury Fashion:** Luxury fashion brands can use an online archive to showcase past collections, campaigns, and projects, and create an emotional connection with consumers.
- **Art Galleries:** Art galleries can partner with luxury fashion brands to create immersive exhibitions of past collections, campaigns, and projects that merge history and art.
- **Marketing and Advertising:** Marketers can use nostalgia and creative history retrospectives to evoke emotion and build stronger connections between luxury fashion brands and consumers.

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